{
  "slug": "fabelle-itc",
  "name": "fabelle-itc",
  "description": "Fabelle is a luxury chocolate brand, a product of ITC Limited, known for crafting premium chocolates and confectionery.",
  "url": "https://optimly.ai/brand/fabelle-itc",
  "websiteUrl": "https://fabelle.in/",
  "logoUrl": "https://logo.clearbit.com/fabelle.in",
  "baiScore": 22.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Candies & Chocolates",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T03:23:13.520Z",
  "verifiedVitals": {
    "website": "https://fabelle.in",
    "core_product": "The core products are handcrafted luxury chocolates, including pralines, ganaches, chocolate cups, and desserts. Fabelle also offers special collections and limited editions."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789783176461
}