{
  "slug": "fabric-com-amazon",
  "name": "Fabric.com",
  "description": "Fabric.com was a leading online retailer of fabrics and sewing supplies. Founded in 1993 as Phoenix Textiles Group, it became a pioneer in the web-based textile market before being acquired by Amazon and eventually fully integrated into the parent company's marketplace.",
  "url": "https://optimly.ai/brand/fabric-com-amazon",
  "logoUrl": "",
  "baiScore": 45,
  "archetype": "Phantom",
  "category": "E-commerce",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T05:49:21.399+00:00",
  "verifiedVitals": {
    "website": "https://www.fabric.com (Redirects to Amazon)",
    "founded": "1993",
    "headquarters": "Marietta, Georgia, USA (Historical)",
    "pricing_model": "Usage-based (per yard)",
    "core_products": "Quilting fabric, apparel fabric, home decor fabric, notions, and sewing patterns.",
    "key_differentiator": "Provided the world's largest online selection of specialty textiles with a niche focus before being absorbed into its parent company's general catalog.",
    "target_markets": "Quilters, hobbyist sewists, fashion designers, and home decorators.",
    "employee_count": "Unknown (Integrated into Amazon)",
    "funding_stage": "Acquired",
    "subcategory": "Textiles & Crafts"
  },
  "intentTags": null,
  "timestamp": 1778314520070
}