{"name":"Fairy Park","domain":"fairypark.com","url":"https://optimly.ai/brand/fairy-park","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fairy Park is Australia’s first themed attraction, offering traditional fairytale, myth and legend experiences in an outdoor park in Anakie, Victoria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"description","label":"Description","shape":"text","content":"An outdoor fairytale and fantasy park established in 1959, featuring castles, cottages, caves, interactive fairytale displays, a playground, picnic grounds, food outlets and scenic views.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To delight, excite and educate visitors by bringing ancient fairytales, myths and legends to life.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fairypark.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Magical, whimsical, welcoming and family-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1959","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"2388 Ballan Road, Anakie 3213, Victoria, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an entertaining, educational and imaginative day-out experience centered on traditional fairytales, myths and legends.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Outdoor themed attraction experiences\nInteractive fairytale displays\nFamily recreation and adventure play\nPicnic and group-gathering facilities\nFood, refreshments and souvenirs\nHosting birthday and group outings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fairytale Land\nCamelot Adventure Playground\nModel Trains\nCastle Kids\nMystic Hallows\nSummit Views\nHungry Knight Eatery and kiosk\nPicnic grounds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Tickets start at $12, with children under 2 free. Admission is paid on arrival from the car; tickets cannot be pre-booked or bought online. Parking is free for all vehicles, including buses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Tourism, visitor attractions and family recreation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, friends, children, young people, adults, birthday parties, family gatherings, groups and special-needs organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and groups seeking an imaginative outdoor attraction and fairytale-themed day out in the countryside west of Melbourne.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips\nExploring fairytales, myths and legends\nChildren’s birthday parties\nFamily get-togethers\nGroup outings\nPicnics and outdoor recreation\nAdventure playground visits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Enjoyment and entertainment for visitors of different ages\nImmersive engagement with traditional fairytales and folklore\nA venue for family gatherings, parties and group outings\nAccess to picnic, playground, food and scenic-view facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fairypark.com","updated_at":"2026-11-07T06:47:10.917209+00:00"}]}],"last_refreshed_at":"2026-11-07T06:47:10.936042+00:00","last_changed_at":"2026-11-07T06:47:10.948965+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5b18d343-fe0b-4a42-bad1-34982c7cb0e1"}