# Fairy Park

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/fairy-park
- **Dataset:** https://optimly.ai/brand/fairy-park.json
- **Markdown:** https://optimly.ai/brand/fairy-park/llms.txt
- **Official website:** https://fairypark.com
- **Slug:** fairy-park
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Fairy Park is Australia’s first themed attraction, offering traditional fairytale, myth and legend experiences in an outdoor park in Anakie, Victoria.
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Description:** An outdoor fairytale and fantasy park established in 1959, featuring castles, cottages, caves, interactive fairytale displays, a playground, picnic grounds, food outlets and scenic views.
Source: Brand's website (https://fairypark.com) · 2026-11-07

## Identity

- **Mission:** To delight, excite and educate visitors by bringing ancient fairytales, myths and legends to life.
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Website:** https://fairypark.com
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Voice & tone:** Magical, whimsical, welcoming and family-oriented.
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Founded:** 1959
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Headquarters:** 2388 Ballan Road, Anakie 3213, Victoria, Australia
Source: Brand's website (https://fairypark.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides an entertaining, educational and imaginative day-out experience centered on traditional fairytales, myths and legends.
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Core capabilities:**
  - Outdoor themed attraction experiences
  - Interactive fairytale displays
  - Family recreation and adventure play
  - Picnic and group-gathering facilities
  - Food, refreshments and souvenirs
  - Hosting birthday and group outings
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Products / SKUs:**
  - Fairytale Land
  - Camelot Adventure Playground
  - Model Trains
  - Castle Kids
  - Mystic Hallows
  - Summit Views
  - Hungry Knight Eatery and kiosk
  - Picnic grounds
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Pricing:** Tickets start at $12, with children under 2 free. Admission is paid on arrival from the car; tickets cannot be pre-booked or bought online. Parking is free for all vehicles, including buses.
Source: Brand's website (https://fairypark.com) · 2026-11-07

## Audience

- **Target industry:** Tourism, visitor attractions and family recreation
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Customer base:** Families, friends, children, young people, adults, birthday parties, family gatherings, groups and special-needs organisations.
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Ideal customer profile:** Families and groups seeking an imaginative outdoor attraction and fairytale-themed day out in the countryside west of Melbourne.
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Use cases:**
  - Family day trips
  - Exploring fairytales, myths and legends
  - Children’s birthday parties
  - Family get-togethers
  - Group outings
  - Picnics and outdoor recreation
  - Adventure playground visits
Source: Brand's website (https://fairypark.com) · 2026-11-07

- **Customer outcomes:**
  - Enjoyment and entertainment for visitors of different ages
  - Immersive engagement with traditional fairytales and folklore
  - A venue for family gatherings, parties and group outings
  - Access to picnic, playground, food and scenic-view facilities
Source: Brand's website (https://fairypark.com) · 2026-11-07

Page last updated 2026-11-07.

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