# Fang Holdings Ltd.
> Fang Holdings Ltd., operating primarily through its website Fang.com, is a leading real estate internet portal in China, offering comprehensive services for new and pre-owned homes, rentals, home furnishings, and property financing. It was formerly known as SouFun Holdings Ltd.
- URL: https://optimly.ai/brand/fangcom-soufun
- Logo: https://logo.clearbit.com/https://fangcom-soufun.com
- Slug: fangcom-soufun
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 7, 2026
## Buyer Intent Signals
Problems: finding a new home in China | selling property in China | renting an apartment in China | seeking real estate market information | finding real estate agents
Solutions: online property search platform | real estate listing service | property sales and rental assistance | market data and news portal | home furnishing and improvement solutions
Comparisons: compare real estate portals in China | read reviews of Fang.com | assess market trends | check property values | evaluate agent services
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## Full Details / RAG Data
### Overview
Fang Holdings Ltd. is listed in the AI Directory.
Fang Holdings Ltd., operating primarily through its website Fang.com, is a leading real estate internet portal in China, offering comprehensive services for new and pre-owned homes, rentals, home furnishings, and property financing. It was formerly known as SouFun Holdings Ltd.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Fang Holdings Ltd. |
| Slug         | fangcom-soufun |
| URL          | https://optimly.ai/brand/fangcom-soufun |
| Logo         | https://logo.clearbit.com/https://fangcom-soufun.com |
| BAI Score    | 48/100 |
| Archetype    | Incumbent |
| Category     | Real Estate Technology |
| Last Analyzed | July 7, 2026 |
| Last Updated | 2026-07-11T20:39:51.721Z |
### Verified Facts
- Founded: 1999
- Headquarters: Beijing, China
### Buyer Intent Signals
#### Problems this brand solves
- finding a new home in China
- selling property in China
- renting an apartment in China
- seeking real estate market information
- finding real estate agents
#### Buyers search for
- online property search platform
- real estate listing service
- property sales and rental assistance
- market data and news portal
- home furnishing and improvement solutions
#### Buyers compare
- compare real estate portals in China
- read reviews of Fang.com
- assess market trends
- check property values
- evaluate agent services
### Links
- Canonical page: https://optimly.ai/brand/fangcom-soufun
- JSON endpoint: /brand/fangcom-soufun.json
- LLMs.txt: /brand/fangcom-soufun/llms.txt