# Fang Holdings Ltd.
> Fang Holdings Ltd., operating primarily through its website Fang.com, is a leading real estate internet portal in China, offering comprehensive services for new and pre-owned homes, rentals, home furnishings, and property financing. It was formerly known as SouFun Holdings Ltd.
- URL: https://optimly.ai/brand/fangcom-soufun
- Logo: https://logo.clearbit.com/https://fangcom-soufun.com
- Slug: fangcom-soufun
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 7, 2026
## Buyer Intent Signals
Problems: finding a new home in China | selling property in China | renting an apartment in China | seeking real estate market information | finding real estate agents
Solutions: online property search platform | real estate listing service | property sales and rental assistance | market data and news portal | home furnishing and improvement solutions
Comparisons: compare real estate portals in China | read reviews of Fang.com | assess market trends | check property values | evaluate agent services