{
  "slug": "fantasy-premier-league-fpl",
  "name": "Fantasy Premier League Fpl",
  "description": "Fantasy Premier League (FPL) is the official fantasy football game of the Premier League, allowing users to create and manage a virtual team of real-life football players, earning points based on their actual performances.",
  "url": "https://optimly.ai/brand/fantasy-premier-league-fpl",
  "websiteUrl": "https://premierleague.com/",
  "logoUrl": "https://logo.clearbit.com/premierleague.com",
  "baiScore": 32.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Fantasy Sports Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-17T12:39:57.208Z",
  "verifiedVitals": {
    "website": "https://premierleague.com",
    "category": "fantasy sports game",
    "what_it_does": "Fantasy Premier League (FPL) is an online game where participants select a virtual team of real Premier League footballers and score points based on their real-life performances in actual matches. Players manage their squad, make transfers, and compete in various leagues throughout the season.",
    "primary_audience": "The primary audience for Fantasy Premier League is football fans, particularly those who follow the English Premier League, who wish to engage in a fantasy sports competition. The game attracts millions of managers worldwide.",
    "core_product": "The core product is the online fantasy football game itself, which allows users to build and manage a virtual team of Premier League players. This includes different game modes such as classic scoring, head-to-head leagues, and FPL Draft.",
    "pricing_model": {
      "kind": "free",
      "detail": "Fantasy Premier League is a free-to-play game."
    },
    "parent_ownership": "Fantasy Premier League is owned and operated by the Premier League."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790217998436
}