{
  "slug": "fanthreesixty",
  "name": "Fanthreesixty",
  "description": "Fanthreesixty is a data-driven fan engagement company that provides sports teams and entertainment venues with a comprehensive platform for understanding and communicating with their audience. Originally born out of the Sporting Kansas City (MLS) organization, it focuses on integrating ticketing, point-of-sale, and social data into a single view.",
  "url": "https://optimly.ai/brand/fanthreesixty",
  "logoUrl": "",
  "baiScore": 28,
  "archetype": "Phantom",
  "category": "Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "stellaralgo",
      "name": "Stellaralgo"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "kraft-analytics-group-kagr",
      "name": "Kraft Analytics Group (KAGR)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T14:12:05.982+00:00",
  "verifiedVitals": {
    "website": "fanthreesixty.com",
    "founded": "2011",
    "headquarters": "Kansas City, Missouri",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Fan Data Platform, Fan Engagement App, Fan CRM Integration",
    "key_differentiator": "Built by sports team owners for sports team owners, specifically optimized for the MLS and stadium ecosystem.",
    "target_markets": "Professional sports teams, collegiate athletic departments, large entertainment venues",
    "employee_count": "11-50 (estimated)",
    "funding_stage": "Private/Acquired (Integrated)",
    "subcategory": "Sports Data & Fan Engagement"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Spreadsheets: Manual lists of season ticket holders and physical lead sheets in Excel.",
      "Sports Marketing Agencies: Hiring specialized marketing firms to manage fan persona development and outreach.",
      "Status Quo Ticketing Reports: Relying on legacy ticketing system reports without integrated behavioral analytics."
    ],
    "solutionIntents": [
      "best fan engagement platforms for MLS teams",
      "sports CRM with ticketing integration",
      "data-driven fan insights software",
      "Fanthreesixty sports technology",
      "how to increase season ticket renewals with data",
      "Standard CRM Tools: Using generic CRM platforms like Salesforce or HubSpot without sports-specific data connectors."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777565350342
}