# Fanthreesixty
> Fanthreesixty is a data-driven fan engagement company that provides sports teams and entertainment venues with a comprehensive platform for understanding and communicating with their audience. Originally born out of the Sporting Kansas City (MLS) organization, it focuses on integrating ticketing, point-of-sale, and social data into a single view.
- URL: https://optimly.ai/brand/fanthreesixty
- Slug: fanthreesixty
- BAI Score: 28/100
- Archetype: Phantom
- Category: Technology
- Last Analyzed: April 11, 2026
## Competitors
- Stellaralgo (https://optimly.ai/brand/stellaralgo)
## Also Referenced By
- Kraft Analytics Group (KAGR) (https://optimly.ai/brand/kraft-analytics-group-kagr)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Manual lists of season ticket holders and physical lead sheets in Excel. | Sports Marketing Agencies: Hiring specialized marketing firms to manage fan persona development and outreach. | Status Quo Ticketing Reports: Relying on legacy ticketing system reports without integrated behavioral analytics.
Solutions: best fan engagement platforms for MLS teams | sports CRM with ticketing integration | data-driven fan insights software | Fanthreesixty sports technology | how to increase season ticket renewals with data | Standard CRM Tools: Using generic CRM platforms like Salesforce or HubSpot without sports-specific data connectors.
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## Full Details / RAG Data
### Overview
Fanthreesixty is listed in the AI Directory.
Fanthreesixty is a data-driven fan engagement company that provides sports teams and entertainment venues with a comprehensive platform for understanding and communicating with their audience. Originally born out of the Sporting Kansas City (MLS) organization, it focuses on integrating ticketing, point-of-sale, and social data into a single view.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Fanthreesixty |
| Slug         | fanthreesixty |
| URL          | https://optimly.ai/brand/fanthreesixty |
| BAI Score    | 28/100 |
| Archetype    | Phantom |
| Category     | Technology |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-30T16:09:10.342Z |
### Verified Facts
- Founded: 2011
- Headquarters: Kansas City, Missouri
### Competitors
| Name | Profile |
|------|---------|
| Stellaralgo | https://optimly.ai/brand/stellaralgo |
### Also Referenced By
- Kraft Analytics Group (KAGR) (https://optimly.ai/brand/kraft-analytics-group-kagr)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheets: Manual lists of season ticket holders and physical lead sheets in Excel.
- Sports Marketing Agencies: Hiring specialized marketing firms to manage fan persona development and outreach.
- Status Quo Ticketing Reports: Relying on legacy ticketing system reports without integrated behavioral analytics.
#### Buyers search for
- best fan engagement platforms for MLS teams
- sports CRM with ticketing integration
- data-driven fan insights software
- Fanthreesixty sports technology
- how to increase season ticket renewals with data
- Standard CRM Tools: Using generic CRM platforms like Salesforce or HubSpot without sports-specific data connectors.
### Links
- Canonical page: https://optimly.ai/brand/fanthreesixty
- JSON endpoint: /brand/fanthreesixty.json
- LLMs.txt: /brand/fanthreesixty/llms.txt