# Fanthreesixty
> Fanthreesixty is a data-driven fan engagement company that provides sports teams and entertainment venues with a comprehensive platform for understanding and communicating with their audience. Originally born out of the Sporting Kansas City (MLS) organization, it focuses on integrating ticketing, point-of-sale, and social data into a single view.
- URL: https://optimly.ai/brand/fanthreesixty
- Slug: fanthreesixty
- BAI Score: 28/100
- Archetype: Phantom
- Category: Technology
- Last Analyzed: April 11, 2026
## Competitors
- Stellaralgo (https://optimly.ai/brand/stellaralgo)
## Also Referenced By
- Kraft Analytics Group (KAGR) (https://optimly.ai/brand/kraft-analytics-group-kagr)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Manual lists of season ticket holders and physical lead sheets in Excel. | Sports Marketing Agencies: Hiring specialized marketing firms to manage fan persona development and outreach. | Status Quo Ticketing Reports: Relying on legacy ticketing system reports without integrated behavioral analytics.
Solutions: best fan engagement platforms for MLS teams | sports CRM with ticketing integration | data-driven fan insights software | Fanthreesixty sports technology | how to increase season ticket renewals with data | Standard CRM Tools: Using generic CRM platforms like Salesforce or HubSpot without sports-specific data connectors.