{"name":"Fareway Stores","domain":"fareway.com","url":"https://optimly.ai/brand/fareway-stores","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fareway Stores is a family-owned Midwest grocery retailer offering meat, groceries, produce, personalized service, and online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fareway Stores, Inc. operates more than 143 grocery locations across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. The company focuses on high-quality food, full-service meat departments, farm-fresh produce, competitive prices, personalized carryout service, and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be the best in meat and grocery while serving with gratitude.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"P. Sue Beckwith, MD, is the current Chairman of the Board. Founder Paul S. Beckwith established Fareway.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fareway.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-oriented, warm, community-focused, service-driven, and appreciative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1938; the first Fareway store opened on May 12, 1938, in Boone, Iowa.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Boone, Iowa, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned business","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to quality meat, groceries, produce, and personalized grocery service, both in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail grocery operations\nFull-service meat departments with expert butchers\nFresh produce selection\nPersonalized carryout service to customers' cars\nOnline grocery ordering through Shop.Fareway.com\nDigital coupons and promotional offers\nRecipes, dietitian services, and grocery inspiration\nCommunity engagement and charitable partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Meat and grocery products\nFresh produce\nFareway private-label branded items\nLocal products\nOnline grocery orders\nDigital coupons and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Affordable prices, competitive low prices, and everyday competitive pricing are emphasized; specific prices are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail grocery and food retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Grocery shoppers, families, and communities across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Midwest consumers and families seeking quality meat and grocery products, fresh produce, competitive prices, and personalized in-store or online grocery service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for meat, groceries, and produce in neighborhood stores\nOrdering groceries online\nUsing digital coupons to save on purchases\nReceiving personalized carryout service\nFinding recipes, meal ideas, and kitchen tips\nAccessing dietitian services\nPurchasing products for families and community events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to fresh, high-quality meat, groceries, and produce\nConvenient online grocery shopping\nSavings through digital coupons and competitive prices\nPersonalized, family-oriented customer service\nMeal inspiration through recipes and kitchen content\nSupport for local communities and charitable organizations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fareway.com","updated_at":"2026-11-07T07:12:24.247708+00:00"}]}],"last_refreshed_at":"2026-11-07T07:12:24.255630+00:00","last_changed_at":"2026-11-07T07:12:24.263244+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ae865401-5537-4245-9dac-9297340a417e"}