# Fareway Stores > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/fareway-stores - **Dataset:** https://optimly.ai/brand/fareway-stores.json - **Markdown:** https://optimly.ai/brand/fareway-stores/llms.txt - **Official website:** https://fareway.com - **Slug:** fareway-stores - **Categories:** retail-ecommerce ## Overview - **Tagline:** Fareway Stores is a family-owned Midwest grocery retailer offering meat, groceries, produce, personalized service, and online shopping. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Description:** Fareway Stores, Inc. operates more than 143 grocery locations across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. The company focuses on high-quality food, full-service meat departments, farm-fresh produce, competitive prices, personalized carryout service, and community involvement. Source: Brand's website (https://fareway.com) · 2026-11-07 ## Identity - **Mission:** To be the best in meat and grocery while serving with gratitude. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Founders & leadership:** P. Sue Beckwith, MD, is the current Chairman of the Board. Founder Paul S. Beckwith established Fareway. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Website:** https://fareway.com Source: Brand's website (https://fareway.com) · 2026-11-07 - **Voice & tone:** Family-oriented, warm, community-focused, service-driven, and appreciative. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Founded:** 1938; the first Fareway store opened on May 12, 1938, in Boone, Iowa. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Headquarters:** Boone, Iowa, United States Source: Brand's website (https://fareway.com) · 2026-11-07 - **Parent ownership:** Family-owned business Source: Brand's website (https://fareway.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides convenient access to quality meat, groceries, produce, and personalized grocery service, both in stores and online. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Core capabilities:** - Retail grocery operations - Full-service meat departments with expert butchers - Fresh produce selection - Personalized carryout service to customers' cars - Online grocery ordering through Shop.Fareway.com - Digital coupons and promotional offers - Recipes, dietitian services, and grocery inspiration - Community engagement and charitable partnerships Source: Brand's website (https://fareway.com) · 2026-11-07 - **Products / SKUs:** - Meat and grocery products - Fresh produce - Fareway private-label branded items - Local products - Online grocery orders - Digital coupons and promotions Source: Brand's website (https://fareway.com) · 2026-11-07 - **Pricing:** Affordable prices, competitive low prices, and everyday competitive pricing are emphasized; specific prices are not provided. Source: Brand's website (https://fareway.com) · 2026-11-07 ## Audience - **Target industry:** Retail grocery and food retail Source: Brand's website (https://fareway.com) · 2026-11-07 - **Customer base:** Grocery shoppers, families, and communities across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Ideal customer profile:** Midwest consumers and families seeking quality meat and grocery products, fresh produce, competitive prices, and personalized in-store or online grocery service. Source: Brand's website (https://fareway.com) · 2026-11-07 - **Use cases:** - Shopping for meat, groceries, and produce in neighborhood stores - Ordering groceries online - Using digital coupons to save on purchases - Receiving personalized carryout service - Finding recipes, meal ideas, and kitchen tips - Accessing dietitian services - Purchasing products for families and community events Source: Brand's website (https://fareway.com) · 2026-11-07 - **Customer outcomes:** - Access to fresh, high-quality meat, groceries, and produce - Convenient online grocery shopping - Savings through digital coupons and competitive prices - Personalized, family-oriented customer service - Meal inspiration through recipes and kitchen content - Support for local communities and charitable organizations Source: Brand's website (https://fareway.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.