{"name":"Farm Bureau Financial Services","domain":"fbfs.com","url":"https://optimly.ai/brand/farm-bureau-financial-services","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Farm Bureau Financial Services provides insurance, investment, wealth management and financial planning services through local agents and advisors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"description","label":"Description","shape":"text","content":"Farm Bureau Financial Services helps individuals, families, farmers and communities protect their livelihoods and futures through insurance and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Protect livelihoods and futures; enrich the lives of Farm Bureau members and strengthen communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fbfs.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, reassuring, relationship-driven, educational and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1939","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"West Des Moines, Iowa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Farm Bureau Financial Services operates under the consumer brand name of FBL Financial Group, Inc., a holding company. Farm Bureau Property & Casualty Insurance Company completed its acquisition of FBL Financial Group in 2021.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers protect their homes, farms, families, businesses and other assets while preparing for financial goals and the future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal and farm insurance\nLife insurance and annuities\nWealth management and financial planning\nInvestment products and services\nLocal agent and financial advisor support\nInsurance quotes and financial education resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Auto insurance\nFarm insurance\nHome and property insurance\nLife insurance\nBusiness insurance\nAnnuities\nInvestment products\nWealth management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Insurance and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, farmers, Farm Bureau members and people from all walks of life; the company also serves communities through Farm Bureau relationships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking insurance, retirement, investment or financial planning support, as well as farmers and Farm Bureau members seeking insurance and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Protecting a home and personal property\nInsuring vehicles\nProtecting farms and agricultural operations\nProviding life insurance protection\nPlanning for retirement and other financial goals\nManaging investments and wealth\nPreparing for estate and tax considerations\nReviewing insurance coverage and requesting quotes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Protection for livelihoods, families, homes and futures\nGreater confidence in insurance coverage and financial decisions\nPreparation for retirement and long-term financial goals\nAccess to personalized guidance from local agents and advisors\nSupport for informed financial decision-making","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fbfs.com","updated_at":"2026-11-07T04:43:35.568017+00:00"}]}],"last_refreshed_at":"2026-11-07T04:43:35.590773+00:00","last_changed_at":"2026-11-07T04:43:35.601022+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=08e533cd-f272-4bc0-9a0e-51465d7f054c"}