# Farm Bureau Financial Services

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/farm-bureau-financial-services
- **Dataset:** https://optimly.ai/brand/farm-bureau-financial-services.json
- **Markdown:** https://optimly.ai/brand/farm-bureau-financial-services/llms.txt
- **Official website:** https://fbfs.com
- **Slug:** farm-bureau-financial-services
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Farm Bureau Financial Services provides insurance, investment, wealth management and financial planning services through local agents and advisors.
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Description:** Farm Bureau Financial Services helps individuals, families, farmers and communities protect their livelihoods and futures through insurance and financial services.
Source: Brand's website (https://fbfs.com) · 2026-11-07

## Identity

- **Mission:** Protect livelihoods and futures; enrich the lives of Farm Bureau members and strengthen communities.
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Website:** https://fbfs.com
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Voice & tone:** Personal, reassuring, relationship-driven, educational and community-oriented.
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Founded:** 1939
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Headquarters:** West Des Moines, Iowa
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Parent ownership:** Farm Bureau Financial Services operates under the consumer brand name of FBL Financial Group, Inc., a holding company. Farm Bureau Property & Casualty Insurance Company completed its acquisition of FBL Financial Group in 2021.
Source: Brand's website (https://fbfs.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps customers protect their homes, farms, families, businesses and other assets while preparing for financial goals and the future.
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Core capabilities:**
  - Personal and farm insurance
  - Life insurance and annuities
  - Wealth management and financial planning
  - Investment products and services
  - Local agent and financial advisor support
  - Insurance quotes and financial education resources
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Products / SKUs:**
  - Auto insurance
  - Farm insurance
  - Home and property insurance
  - Life insurance
  - Business insurance
  - Annuities
  - Investment products
  - Wealth management
Source: Brand's website (https://fbfs.com) · 2026-11-07

## Audience

- **Target industry:** Insurance and financial services
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Customer base:** Individuals, families, farmers, Farm Bureau members and people from all walks of life; the company also serves communities through Farm Bureau relationships.
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Ideal customer profile:** Individuals and families seeking insurance, retirement, investment or financial planning support, as well as farmers and Farm Bureau members seeking insurance and financial services.
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Use cases:**
  - Protecting a home and personal property
  - Insuring vehicles
  - Protecting farms and agricultural operations
  - Providing life insurance protection
  - Planning for retirement and other financial goals
  - Managing investments and wealth
  - Preparing for estate and tax considerations
  - Reviewing insurance coverage and requesting quotes
Source: Brand's website (https://fbfs.com) · 2026-11-07

- **Customer outcomes:**
  - Protection for livelihoods, families, homes and futures
  - Greater confidence in insurance coverage and financial decisions
  - Preparation for retirement and long-term financial goals
  - Access to personalized guidance from local agents and advisors
  - Support for informed financial decision-making
Source: Brand's website (https://fbfs.com) · 2026-11-07

Page last updated 2026-11-07.

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