{"name":"Farmacity","domain":"farmacity.com","url":"https://optimly.ai/brand/farmacity","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Farmacity es una farmacia y tienda online de productos de salud, belleza, dermocosmética, cuidado personal, suplementos y productos para bebés.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"description","label":"Description","shape":"text","content":"Farmacity ofrece compra online de medicamentos, productos de farmacia, belleza, dermocosmética, cuidado personal, suplementos y artículos para bebés, con opciones de envío a domicilio y retiro en sucursales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://farmacity.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cercano, informal, promocional y orientado a la acción, con comunicación en español rioplatense.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Facilita el acceso online a medicamentos y productos de farmacia, salud, belleza y cuidado personal, con alternativas de entrega a domicilio o retiro en tienda.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Comercio electrónico de medicamentos y productos de farmacia\nVenta online de productos de belleza, dermocosmética y cuidado personal\nCompra de medicamentos con receta electrónica y datos de obra social\nEnvío a domicilio\nRetiro de pedidos en sucursales\nCupones y promociones bancarias\nPrograma de beneficios Tu Farmacity\nBúsqueda y filtrado de productos por categoría, marca y características","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Medicamentos con receta\nMedicamentos de venta libre\nProductos de farmacia y primeros auxilios\nDermocosmética y skincare\nCosmética coreana (K-Beauty)\nMaquillaje\nCuidado personal\nSuplementos deportivos y nutricionales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Venta transaccional por producto, con precios publicados online. El sitio comunica envío gratis desde $85.000, hasta 6 cuotas sin interés en productos seleccionados y descuentos mediante cupones y promociones bancarias.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail farmacéutico, salud, belleza y cuidado personal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumidores que compran medicamentos, productos de farmacia, belleza, dermocosmética, cuidado personal, suplementos y artículos para bebés.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Personas que buscan comprar online productos de farmacia, salud, belleza y cuidado personal, incluyendo consumidores interesados en retiro en sucursal, envío a domicilio, promociones y beneficios de fidelización.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Comprar medicamentos online con receta electrónica\nComprar medicamentos de venta libre y productos de primeros auxilios\nComprar productos de skincare y cosmética coreana\nComprar maquillaje, perfumes y productos de cuidado personal\nComprar suplementos deportivos y nutricionales\nAplicar cupones y promociones bancarias\nRecibir pedidos a domicilio\nRetirar pedidos en sucursales seleccionadas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Acceso a medicamentos y productos de farmacia mediante compra online\nAhorro mediante cupones, descuentos, promociones bancarias y cuotas\nRecepción de pedidos a domicilio\nRetiro de pedidos en 24 horas o en sucursales seleccionadas\nAcceso a una variedad de productos de salud, belleza y cuidado personal","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmacity.com","updated_at":"2026-11-07T20:52:33.432475+00:00"}]}],"last_refreshed_at":"2026-11-07T20:52:33.440900+00:00","last_changed_at":"2026-11-07T20:52:33.449039+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=84e27a63-20dc-412a-a940-c157273038fe"}