{"name":"Farmers Alley Theatre","domain":"farmersalleytheatre.com","url":"https://optimly.ai/brand/farmers-alley-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Farmers Alley Theatre is a year-round professional theatre in Kalamazoo, Michigan, producing plays and musicals while engaging audiences with diverse human experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"description","label":"Description","shape":"text","content":"Farmers Alley Theatre produces professional theatre of the highest caliber, including plays, musicals, special events, and arts education initiatives. It is a nonprofit theatre company and Kalamazoo's only year-round professional theatre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create professional theatre that entertains while inspiring, educating, and communicating with audiences to reflect on the diverse human experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Robert Weiner, Executive Director; Jeremy Koch, Managing Artistic Director; Kathy Mulay, Production Manager and Director. The Board of Directors is led by Daniel G. Guyette, President; Charles Ofstein, Vice President; Garyl L. Guidry, Treasurer; and Brandi Engel, Secretary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://farmersalleytheatre.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, mission-driven, inclusive, community-oriented, and artistically focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2008 (incorporated)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"221 Farmers Alley, Kalamazoo, MI 49007, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to professional live theatre and arts education while creating opportunities for audiences to engage with diverse human experiences. The organization also works to address inequity and improve inclusion, diversity, equity, and access in the arts community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing professional plays and musicals\nPresenting year-round theatrical performances\nArts education and training for young actors and singers\nProfessional casting and performer auditions\nInclusion, diversity, equity, and access initiatives\nCommunity partnerships and no-cost access opportunities\nTheatre sponsorship and donor programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Mainstage theatre productions\nAnnual theatre seasons\nSpecial events\nArts education and performer training\nSponsorships and charitable giving programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The theatre states that access should be available at a reasonable price; specific ticket prices are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts and live theatre","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre patrons and audiences, donors, sponsors, community partners, performers, and arts education participants. The theatre reports serving more than 10,000 patrons each year.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking professional live theatre in the Kalamazoo area, along with organizations and individuals interested in supporting theatre, arts education, community engagement, and inclusion initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending professional plays and musicals\nExperiencing live entertainment and new theatrical work\nParticipating in arts education and performer training\nSupporting theatre through donations or sponsorships\nAuditioning for professional theatrical productions\nEngaging with inclusive and accessible arts programming","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Entertainment through professional live theatre\nInspiration and education through theatrical works\nOpportunities to reflect on diverse human experiences\nAccess to year-round professional theatre in Kalamazoo\nOpportunities to support artists, technicians, and theatre operations\nIncreased access to inclusive and accessible arts programming","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farmersalleytheatre.com","updated_at":"2026-11-07T19:56:17.005995+00:00"}]}],"last_refreshed_at":"2026-11-07T19:56:17.025117+00:00","last_changed_at":"2026-11-07T19:56:17.035922+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6f7ed5ef-21c4-4bc6-8eda-4f174442494e"}