# Farmers Alley Theatre > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/farmers-alley-theatre - **Dataset:** https://optimly.ai/brand/farmers-alley-theatre.json - **Markdown:** https://optimly.ai/brand/farmers-alley-theatre/llms.txt - **Official website:** https://farmersalleytheatre.com - **Slug:** farmers-alley-theatre - **Categories:** media-entertainment ## Overview - **Tagline:** Farmers Alley Theatre is a year-round professional theatre in Kalamazoo, Michigan, producing plays and musicals while engaging audiences with diverse human experiences. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Description:** Farmers Alley Theatre produces professional theatre of the highest caliber, including plays, musicals, special events, and arts education initiatives. It is a nonprofit theatre company and Kalamazoo's only year-round professional theatre. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 ## Identity - **Mission:** To create professional theatre that entertains while inspiring, educating, and communicating with audiences to reflect on the diverse human experience. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Founders & leadership:** Robert Weiner, Executive Director; Jeremy Koch, Managing Artistic Director; Kathy Mulay, Production Manager and Director. The Board of Directors is led by Daniel G. Guyette, President; Charles Ofstein, Vice President; Garyl L. Guidry, Treasurer; and Brandi Engel, Secretary. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Website:** https://farmersalleytheatre.com Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Voice & tone:** Professional, mission-driven, inclusive, community-oriented, and artistically focused. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Founded:** 2008 (incorporated) Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Headquarters:** 221 Farmers Alley, Kalamazoo, MI 49007, United States Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides access to professional live theatre and arts education while creating opportunities for audiences to engage with diverse human experiences. The organization also works to address inequity and improve inclusion, diversity, equity, and access in the arts community. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Core capabilities:** - Producing professional plays and musicals - Presenting year-round theatrical performances - Arts education and training for young actors and singers - Professional casting and performer auditions - Inclusion, diversity, equity, and access initiatives - Community partnerships and no-cost access opportunities - Theatre sponsorship and donor programs Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Products / SKUs:** - Mainstage theatre productions - Annual theatre seasons - Special events - Arts education and performer training - Sponsorships and charitable giving programs Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Pricing:** The theatre states that access should be available at a reasonable price; specific ticket prices are not provided. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 ## Audience - **Target industry:** Performing arts and live theatre Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Customer base:** Theatre patrons and audiences, donors, sponsors, community partners, performers, and arts education participants. The theatre reports serving more than 10,000 patrons each year. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Ideal customer profile:** People seeking professional live theatre in the Kalamazoo area, along with organizations and individuals interested in supporting theatre, arts education, community engagement, and inclusion initiatives. Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Use cases:** - Attending professional plays and musicals - Experiencing live entertainment and new theatrical work - Participating in arts education and performer training - Supporting theatre through donations or sponsorships - Auditioning for professional theatrical productions - Engaging with inclusive and accessible arts programming Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 - **Customer outcomes:** - Entertainment through professional live theatre - Inspiration and education through theatrical works - Opportunities to reflect on diverse human experiences - Access to year-round professional theatre in Kalamazoo - Opportunities to support artists, technicians, and theatre operations - Increased access to inclusive and accessible arts programming Source: Brand's website (https://farmersalleytheatre.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.