{"name":"Farmers & Merchants Bank","domain":"fmbsc.com","url":"https://optimly.ai/brand/farmers-merchants-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Farmers & Merchants Bank of South Carolina is a local, independent, FDIC-insured community bank serving customers through branch offices, ATMs, online banking, and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"description","label":"Description","shape":"text","content":"Farmers & Merchants Bank of South Carolina has operated since 1912 and provides banking services through eight offices and nine full-service ATMs, along with online banking, Autobooks, Zelle, and customer programs such as the Horizons Club.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve each customer as an individual, support continued economic progress, and contribute to the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fmbsc.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, personal, trustworthy, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1912; chartered by the State of South Carolina on an application dated October 23, 1912.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Local, independent financial institution.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides individuals and local businesses with accessible banking, money management, payment, deposit, and financing-related services through local branches and digital banking channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Branch banking\nOnline banking\n24-hour ATM banking\nChecking, savings, and time deposit accounts\nInvoice and money management through Autobooks\nPerson-to-person payments through Zelle\nCustomer education and awareness\nCommunity banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Online Banking\nAutobooks\nZelle\nChecking accounts\nSavings accounts\nTime deposits\nHorizons Club","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Horizons Club eligibility requires maintaining a $2,500 average monthly balance in a Farmers & Merchants Bank checking account, savings account, or time deposit and being age 50 or older. Club members receive free specialized checks and cashier's checks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, farmers, local businesses, and communities in South Carolina served by the bank's branch network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers and local businesses seeking personal, community-based banking services in the South Carolina communities served by Farmers & Merchants Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing bank accounts online\nManaging invoices and money through Autobooks\nSending money to friends, family, and trusted contacts with Zelle\nAccessing branch and 24-hour ATM banking\nFinancing agricultural crops and livestock\nReceiving specialized checks, cashier's checks, and member communications through the Horizons Club","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient banking access through branches, online banking, and 24-hour ATMs\nSimplified invoice and money management\nFast and easy person-to-person payments\nAccess to local, personalized banking relationships\nSupport for agricultural and community economic activity","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fmbsc.com","updated_at":"2026-11-07T06:50:15.514591+00:00"}]}],"last_refreshed_at":"2026-11-07T06:50:15.521080+00:00","last_changed_at":"2026-11-07T06:50:15.527792+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9d48fb22-8bc1-4956-9970-cf13ba247fb0"}