{"name":"Farnsworth House Inn","domain":"farnsworthhouseinn.com","url":"https://optimly.ai/brand/farnsworth-house-inn","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic bed and breakfast, dining destination, and ghost tour venue in Gettysburg, Pennsylvania.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"description","label":"Description","shape":"text","content":"Farnsworth House Inn is a family-owned and operated historic inn at 401 Baltimore Street in Gettysburg, Pennsylvania. The property offers Victorian bed and breakfast rooms, ghost and historic house tours, paranormal investigations, fine dining, a tavern, and an outdoor beer garden. The inn is closely associated with the Battle of Gettysburg and has more than 100 bullet holes in its brick facade.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Welcome guests to stay, dine, and explore one of America’s most historic and haunted properties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Shultz family owns and operates the inn. Loring and Jean Shultz acquired the property in 1972, and four generations of the family work together at the business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://farnsworthhouseinn.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Historic, welcoming, atmospheric, and paranormal-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The original house was built in 1810; the Farnsworth House became a family-run inn under the Shultz family in 1972.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"401 Baltimore Street, Gettysburg, PA 17325, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated by the Shultz family since 1972.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides lodging, dining, and history- and ghost-themed experiences for visitors to Gettysburg.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Historic lodging\nGhost tours\nHistoric house tours\nParanormal investigations\nFine dining\nTavern dining\nOutdoor dining\nCivil War history and interpretation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Victorian bed and breakfast rooms\nGhost tours\nHistoric house tours\nParanormal investigations\nMeade & Lee Fine Dining Rooms\nSweney’s Tavern\nOutdoor Beer Garden","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, tourism, dining, and historical tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and visitors to Gettysburg seeking historic lodging, dining, ghost tours, and Civil War experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and history- or paranormal-focused visitors looking for an immersive Gettysburg stay or experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays in historic Gettysburg accommodations\nGhost storytelling and ghost tours\nHistoric house visits\nParanormal investigations\nFine dining\nCasual tavern dining\nOutdoor beer garden dining\nCivil War history exploration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Stay in a historic Gettysburg property\nDine in fine dining, tavern, or outdoor settings\nExperience ghost stories and paranormal activities\nExplore the history of the Battle of Gettysburg\nVisit a property recognized as a historic and haunted destination","source_type":"1p_website","source_label":"Brand's website","source_url":"https://farnsworthhouseinn.com","updated_at":"2026-11-08T01:14:07.259904+00:00"}]}],"last_refreshed_at":"2026-11-08T01:14:07.267026+00:00","last_changed_at":"2026-11-08T01:14:07.277483+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=457c212b-f6bf-4880-9af4-7b9c189573b2"}