{
  "slug": "fashionpass",
  "name": "fashionpass",
  "description": "Fashionpass is a clothing rental subscription service that allows members to rent a variety of apparel and accessories from popular brands, offering a rotating \"dream closet\" experience.",
  "url": "https://optimly.ai/brand/fashionpass",
  "websiteUrl": "https://fashionpass.com/",
  "logoUrl": "https://logo.clearbit.com/fashionpass.com",
  "baiScore": 74.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Clothing Rental Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T00:53:00.240Z",
  "verifiedVitals": {
    "website": "https://fashionpass.com",
    "pricing_model": {
      "kind": "subscription",
      "detail": "The service offers a subscription model, with an introductory offer of $59 for the first month. Individual items are listed with a 'Rent $0' price, implying they are included in the subscription fee."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789907554847
}