{"name":"Fathead","domain":"fathead.com","url":"https://optimly.ai/brand/fathead","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online source of officially licensed and custom wall decals, personalized décor, and other products for making spaces feel bigger and more personal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fathead sells officially licensed sports and entertainment wall décor, custom products made from customers’ photos, and other removable adhesive products for walls, windows, and spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help people find their fan thing and make big moments, favorite characters, teams, and personal memories part of their space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fathead.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, energetic, celebratory, fan-focused, and informal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables customers to personalize and decorate walls and other spaces with large-scale team, character, photo, educational, seasonal, and custom designs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Officially licensed sports and entertainment décor\nCustom photo and logo products\nRemovable adhesive wall decals\nPersonalized name decals\nLarge-format wall and space decoration\nOnline retail and product fulfillment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"RealBig wall decals\nCustom wall decals\nBig Heads\nPosters\nWallpaper\nDry Erase products\nStand Out Minis\nInstant Windows","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free shipping on domestic orders over $200.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home décor and personalized consumer products, with sports, entertainment, education, seasonal, pet, and business applications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Fans, families, individuals decorating personal spaces, pet owners, graduates and celebrants, educators and professionals, and businesses or companies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and organizations seeking removable, personalized, or officially licensed wall décor for homes, rooms, celebrations, educational settings, or business spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Decorating rooms with professional sports team designs\nDisplaying entertainment characters and brands\nCreating custom wall decals from personal photos\nMaking custom Big Heads for birthdays and celebrations\nCreating personalized products for pets and graduations\nTurning a business or company logo into a wall decal\nUsing educational body-part charts and related visual products\nAdding seasonal décor such as Christmas countdowns and gift bows","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Personalized living and working spaces\nLarger-than-life displays of favorite teams and characters\nCustom displays for personal memories and celebrations\nBranded wall décor for businesses and companies\nRemovable and reusable decoration options\nMore engaging educational and informational displays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fathead.com","updated_at":"2026-11-06T22:21:48.168756+00:00"}]}],"last_refreshed_at":"2026-11-06T22:21:48.174985+00:00","last_changed_at":"2026-11-06T22:21:48.180277+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c6c25bf9-0ded-467f-94b8-ac698ec2489f"}