# Father Rabbit
> Father Rabbit is a New Zealand-based lifestyle and homeware retailer known for its meticulously curated selection of high-quality domestic goods. Founded by interior designer Claudia Zinzan and Nick Hutchinson, the brand emphasizes a clean, minimalist aesthetic across its physical stores and online platform. It offers a range of products including kitchenware, apparel, linens, and baby items from both local and international designers.
- URL: https://optimly.ai/brand/father-rabbit
- Slug: father-rabbit
- BAI Score: 62/100
- Archetype: Challenger
- Category: Retail
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
Father Rabbit is listed in the AI Directory.
Father Rabbit is a New Zealand-based lifestyle and homeware retailer known for its meticulously curated selection of high-quality domestic goods. Founded by interior designer Claudia Zinzan and Nick Hutchinson, the brand emphasizes a clean, minimalist aesthetic across its physical stores and online platform. It offers a range of products including kitchenware, apparel, linens, and baby items from both local and international designers.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Father Rabbit |
| Slug         | father-rabbit |
| URL          | https://optimly.ai/brand/father-rabbit |
| BAI Score    | 62/100 |
| Archetype    | Challenger |
| Category     | Retail |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T03:12:27.449Z |
### Verified Facts
- Founded: 2010
- Headquarters: Auckland, New Zealand
### Links
- Canonical page: https://optimly.ai/brand/father-rabbit
- JSON endpoint: /brand/father-rabbit.json
- LLMs.txt: /brand/father-rabbit/llms.txt