{
  "slug": "faye-toogood-toogood-studio",
  "name": "Toogood Studio / Faye Toogood",
  "description": "Toogood is a London-based multidisciplinary studio founded by Faye Toogood. The practice operates at the intersection of sculpture, furniture, and fashion, known for a raw, material-led aesthetic that emphasizes craft and geometry.",
  "url": "https://optimly.ai/brand/faye-toogood-toogood-studio",
  "logoUrl": "",
  "baiScore": 62,
  "archetype": "Phantom",
  "category": "Design & Fashion",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T05:40:38.008+00:00",
  "verifiedVitals": {
    "website": "t-o-o-g-o-o-d.com / fayetoogood.com",
    "founded": "2008",
    "headquarters": "London, UK",
    "pricing_model": "Enterprise/Custom for interiors; One-time purchase for retail products.",
    "core_products": "Furniture, clothing, interior design services, art installations.",
    "key_differentiator": "A radical blurring of the boundaries between utilitarian clothing, sculptural furniture, and fine art.",
    "target_markets": "Art collectors, luxury fashion consumers, high-end interior design clients.",
    "employee_count": "11-50",
    "funding_stage": "Private / Independent",
    "subcategory": "Multidisciplinary Design Studio"
  },
  "intentTags": null,
  "timestamp": 1778311248993
}