{"name":"Federal Bank of Tennessee","domain":"homefederalbanktn.com","url":"https://optimly.ai/brand/federal-bank-of-tennessee","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Full-service community bank serving Knoxville and East Tennessee since 1924.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"description","label":"Description","shape":"text","content":"Home Federal Bank of Tennessee is a full-service banking institution based in Knoxville, offering personal, home, business and commercial banking services, along with trust, investment, mortgage, lending, payment-card, mobile and online banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Invest in the community and serve the banking needs of the people, businesses and communities of East Tennessee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jonathan W. Mayfield is listed as President of Home Federal Bank and as president from January 1, 2025 to present. David J. Reynolds is listed as Chairman and CEO, while the homepage states he will retire as CEO at the end of 2026 and remain chairman, with Mayfield becoming CEO in 2027. The organization is also supported by a board of directors composed of community leaders across Tennessee industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://homefederalbanktn.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, trustworthy, reliable, knowledgeable and reassuring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1924","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Knoxville, Tennessee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking, lending, payments, savings, investment and financial-management services for individuals, homeowners, families, businesses and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nHome lending and mortgages\nConsumer loans\nBusiness and commercial banking\nChecking and savings accounts\nCertificates of deposit and money market accounts\nTrust and investment planning\nOnline banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nMoney market accounts\nCertificates of deposit\nHome loans and mortgages\nHome equity lines of credit\nConsumer loans\nBusiness and commercial banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"HELOC special promotion: 4.99% APR for the first six months, then 7.00% APR, with no closing costs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People, businesses and communities in East Tennessee, including personal, home, business and commercial banking customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals, families, homeowners, prospective homeowners, students and young adults, local businesses, commercial customers and community organizations in Knoxville and East Tennessee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking and savings accounts\nBuying or refinancing a home\nAccessing home equity for renovations, unexpected expenses or debt consolidation\nSaving for education, retirement, travel and other financial goals\nManaging money through online and mobile banking\nUsing certificates of deposit or money market accounts\nObtaining consumer, business or commercial financing\nManaging trust and investment needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to personal, home, business and commercial banking services\nConvenient 24/7 online and mobile access to money\nFlexible financing for home projects, unexpected expenses and debt consolidation\nTools to save toward financial goals\nAccess to higher-interest-term savings through CDs and flexible money market accounts\nLocal banking support grounded in community knowledge and stability","source_type":"1p_website","source_label":"Brand's website","source_url":"https://homefederalbanktn.com","updated_at":"2026-11-08T02:35:56.197745+00:00"}]}],"last_refreshed_at":"2026-11-08T02:35:56.204898+00:00","last_changed_at":"2026-11-08T02:35:56.214000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eca7ec12-a0a1-4cf4-8b81-01029729986a"}