{"name":"Federated Media","domain":"federatedmedia.com","url":"https://optimly.ai/brand/federated-media","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Federated Media is a family-owned marketing agency serving Fort Wayne and South Bend through radio advertising, digital marketing, audience data, creative services, and campaign measurement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"description","label":"Description","shape":"text","content":"Federated Media combines 10 local radio station brands, digital advertising, first-party audience data, creative production, community events, and measurement tools to help local and regional businesses build brand recognition and achieve measurable marketing results.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help businesses stop guessing and prove what worked by combining radio reach, digital amplification, audience intelligence, and campaign measurement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Executive team: Brad Williams, Chief Operating Officer; James Derby, Chief Strategy Officer and Director of Programming; Tim Gray, Chief Financial Officer; Deb Williams, General Manager Digital Sales; Stephanie Michel, Market Manager South Bend; Ben Saurer, VP/General Manager Fort Wayne; Shannon Allen, Chief Revenue Officer of Federated Digital Solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://federatedmedia.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Confident, direct, locally focused, results-oriented, community-minded, and persuasive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"245 Edison Rd. Suite 250, Mishawaka, IN 46545","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned; the company states it is not a national media conglomerate and is invested in the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Federated Media helps local and regional businesses replace uncertain, disconnected advertising with integrated radio and digital campaigns supported by first-party audience data and measurement of outcomes such as website lift, spot delivery, and digital audio performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Radio and in-dash advertising across 10 station brands\nDigital amplification through search, display, video, social media, and retargeting\nContesting programs and first-party data generation\nCampaign measurement, including website lift tracking, spot verification, and digital audio verification\nCreative production from concept through on-air execution\nCommunity events and sponsorships\nLocal radio personality endorsements and social influencer campaigns\nPodcast development, production, marketing, and advertising","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Radio advertising\nDigital advertising campaigns\nFirst-party audience data and contesting programs\nCampaign measurement and reporting\nCreative production\nCommunity events and sponsorships\nLocal social influencer and on-air talent endorsements\nPodcast development and production","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing is customized based on the market, campaign goals, stations, and digital channels involved; the company does not offer one-size-fits-all pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketing, advertising, radio, digital media, and audience intelligence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local and regional businesses in and around Fort Wayne and South Bend, including home services, legal, healthcare, retail, restaurants, automotive, financial services, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Businesses with broad local audiences that want to build brand trust and recognition, combine radio with digital advertising, and measure marketing outcomes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Building local brand recognition through radio\nAmplifying radio campaigns with search, display, video, social, and retargeting\nGenerating opt-in leads and owned first-party data through contesting\nMeasuring website traffic lift and verifying advertising delivery\nProducing creative campaigns for local audiences\nUsing trusted local radio personalities for endorsements\nConnecting brands with communities through events and sponsorships\nDeveloping and marketing branded podcasts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater local reach and brand recognition\nDigital amplification of radio-generated audience interest\nOwned first-party audience data and opt-in leads\nImproved visibility into advertising performance\nVerified ad delivery and measurable website lift\nStronger community connections and local brand trust","source_type":"1p_website","source_label":"Brand's website","source_url":"https://federatedmedia.com","updated_at":"2026-11-07T05:25:04.398436+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:04.404765+00:00","last_changed_at":"2026-11-07T05:25:04.410622+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ee2f1347-2012-484f-b6d8-5ed89e65a86d"}