{"name":"FEELTRIP RECORDS","domain":"feeltrip.co","url":"https://optimly.ai/brand/feeltrip-records","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Chicago-based independent record label and artist collective offering music, DIY apparel, zines, posters, and related merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"description","label":"Description","shape":"text","content":"Feeltrip Records is a record label and artist collective based in Chicago, Illinois. It specializes in independent music, screen-printed apparel, zines, posters, and other DIY products, collaborates within Chicago’s DIY scene, and holds monthly events throughout the city.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Support and participate in Chicago’s independent music and DIY scene through music releases, merchandise, collaborations, and community events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://feeltrip.co","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"DIY, independent, community-oriented, and creatively eclectic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"A record store was opened in 2019; the label’s founding date is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Chicago, Illinois, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides independent music, physical releases, and DIY creative goods through a label, online store, and local community activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Independent music releases\nScreen-printed apparel\nZines and posters\nOnline retail of records, cassettes, CDs, digital downloads, and merchandise\nMonthly events in Chicago\nCollaboration within Chicago’s DIY scene\nRecord store retail of new and used vinyl, art, and apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vinyl LPs and reissues\nCassette releases and mixtapes\nCD box sets\nDigital music downloads\nScreen-printed T-shirts and sweatshirts\nLong-sleeve apparel\nTote bags and accessories\nZines and prints","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold individually with prices varying by format and item; listed examples include digital downloads from $5, apparel from $15, and physical music releases from $8.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Independent music, record labels, music retail, apparel, and DIY arts and culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Listeners and fans of independent music, DIY culture participants, apparel and print buyers, and customers seeking physical music releases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People interested in independent music, Chicago’s DIY arts scene, physical music formats, screen-printed apparel, zines, and posters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buy independent music in vinyl, cassette, CD, or digital formats\nPurchase screen-printed apparel and accessories\nBuy zines, prints, posters, and other DIY goods\nAttend monthly events in Chicago\nShop new and used vinyl, art, and apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to independent music and physical releases\nAccess to DIY apparel, zines, posters, and related creative goods\nParticipation in Chicago’s independent DIY music community","source_type":"1p_website","source_label":"Brand's website","source_url":"https://feeltrip.co","updated_at":"2026-11-06T22:25:14.131639+00:00"}]}],"last_refreshed_at":"2026-11-06T22:25:14.138644+00:00","last_changed_at":"2026-11-06T22:25:14.146212+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a90bea2d-2fce-4cf7-aaad-f24e7b4f71a4"}