{"name":"Fenix Store","domain":"fenix-store.com","url":"https://optimly.ai/brand/fenix-store","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Official U.S. retailer of Fenix professional-grade flashlights, headlamps, lanterns, bike lights, batteries and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fenix Store is the original authorized Fenix retailer in the United States, selling Fenix lighting products directly to consumers since 2006. It offers lighting for trail, duty, demanding work, camping, search and rescue, and emergency use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide exceptional customer service, strong value, and reliable Fenix lighting while operating with service, excellence, and integrity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fenix-store.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, dependable, service-oriented, and focused on performance in extreme conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Service-disabled, veteran-owned company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides high-performance, durable lighting and related accessories for illumination, navigation, tactical work, emergency response, outdoor activities, and demanding professional environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Authorized U.S. retail of Fenix products\nOnline sales of professional lighting and accessories\nIn-house warranty service and repair\nProduct guidance from knowledgeable customer service representatives\nRewards program\nFree shipping on Fenix product orders over $25\n30-day returns and satisfaction guarantee\nPublic-service discounts for law enforcement, military, first responders, and teachers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Flashlights\nHeadlamps\nCamping lanterns\nBike lights and mounts\nRechargeable lights\nBatteries\nChargers\nHolsters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold online at listed retail prices. Free shipping is offered on orders of $25 or more, and eligible public-service customers receive 20% off every day.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Outdoor, tactical, public safety, emergency response, industrial, and professional lighting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Military personnel, first responders, law enforcement, industrial professionals, outdoor enthusiasts, campers, hikers, hunters, search-and-rescue teams, and general consumers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Professionals and consumers who need powerful, durable, rechargeable lighting for outdoor activities, tactical and duty use, industrial work, emergency response, or search and rescue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Hiking and camping\nTrail and outdoor activities\nLaw enforcement and duty work\nMilitary and first-responder operations\nIndustrial and site work\nSearch and rescue\nEmergency signaling and preparedness\nHunting and caving","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to authentic Fenix products from an authorized U.S. retailer\nReliable illumination in demanding conditions\nProduct support from knowledgeable representatives\nWarranty and repair assistance\nConvenient rechargeable and long-runtime lighting options\nSavings through rewards, free shipping, and public-service discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fenix-store.com","updated_at":"2026-11-07T19:07:02.332280+00:00"}]}],"last_refreshed_at":"2026-11-07T19:07:02.339655+00:00","last_changed_at":"2026-11-07T19:07:02.347545+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=58c15186-36a6-47bf-ac5d-8cec61759be6"}