# Fenty Beauty
> Fenty Beauty is a cosmetics brand launched in 2017 by singer Rihanna in partnership with LVMH. The brand is recognized for its industry-shifting focus on inclusivity, offering an expansive range of foundation shades and products designed for all skin types and tones. It is credited with creating the 'Fenty Effect,' where competitors expanded their own ranges to match its standard of diversity.
- URL: https://optimly.ai/brand/fenty-beauty
- Slug: fenty-beauty
- BAI Score: 92/100
- Archetype: Challenger
- Category: Beauty & Personal Care
- Last Analyzed: April 10, 2026
## Competitors
- Mac Cosmetics (https://optimly.ai/brand/mac-cosmetics)
- Pat McGrath Labs (https://optimly.ai/brand/pat-mcgrath-labs)
## Buyer Intent Signals
Problems: Professional Makeup Artistry: Visiting professional makeup artists for custom foundation mixing to match specific undertones. | Manual Color Mixing: Mixing multiple foundation shades at home to achieve a correct match.
Solutions: best foundation for deep skin tones | inclusive beauty brands | Rihanna makeup brand | longwear foundation for oily skin | highlighter for darker skin tones | Standard Drugstore Cosmetics: Using generic or drugstore makeup brands that lack extensive shade ranges.