{
  "slug": "fico",
  "name": "FICO (Fair Isaac Corporation)",
  "description": "Fair Isaac Corporation (FICO) is a leading data analytics company focused on helping businesses make data-driven decisions. It is most recognized for the FICO Score, a standard measure of consumer credit risk in the United States, but also provides enterprise software for fraud detection, debt collection, and customer management.",
  "url": "https://optimly.ai/brand/fico",
  "logoUrl": "",
  "baiScore": 94,
  "archetype": "Challenger",
  "category": "Financial Services/Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "experian-decision-analytics",
      "name": "Experian Decision Analytics"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "equifax",
      "name": "Equifax"
    },
    {
      "slug": "alternative-lending-criteria",
      "name": "Alternative Lending Criteria"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T01:00:54.055+00:00",
  "verifiedVitals": {
    "website": "https://www.fico.com",
    "founded": "1956",
    "headquarters": "Bozeman, Montana, USA",
    "pricing_model": "Usage-based (per score) and Enterprise/Custom (software licenses)",
    "core_products": "FICO Score, FICO Platform, Falcon Fraud Manager, Xpress Optimization, Decision Management Suite",
    "key_differentiator": "Deep integration into the U.S. secondary mortgage market and nearly 70 years of proprietary predictive modeling intellectual property.",
    "target_markets": "Banking, Insurance, Retail, Government, Consumers",
    "employee_count": "3,000 - 5,000",
    "funding_stage": "Public (NYSE: FICO)",
    "subcategory": "Predictive Analytics & Credit Scoring"
  },
  "timestamp": 1775976718249
}