{"name":"Fields Stores","domain":"fields.ca","url":"https://optimly.ai/brand/fields-stores","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Canadian retail chain offering everyday items at great value, with stores serving rural communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fields Stores is a Canadian retail chain that has served rural Canadian communities since 1948. Its stores offer everyday items across house and home, footwear, basic grocery, and fashion, with a focus on quality and low prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help people live a better life by providing everyday items, great value, and community-focused service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jason McDougall, CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fields.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, welcoming, practical, and value-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1948","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"19099 25 Ave, Suite 103, Surrey, BC, V3Z 3V2, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and operated by FHC Enterprises Ltd. since May 2012; described by the CEO as Canadian-owned.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to everyday goods for rural and highway-bound Canadians, helping customers avoid the time and fuel costs of traveling to larger cities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing everyday goods through community-based stores\nSourcing products from Canadian, North American, and Asia-Pacific suppliers\nServing rural Canadian communities\nCommunity giving and local engagement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"House and home items\nFootwear\nBasic grocery\nFashion\nEveryday general merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-oriented positioning focused on quality, low prices, and best brands at the lowest prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Rural Canadian communities, highway-bound Canadians, and value-conscious shoppers seeking everyday goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Canadian consumers in rural or smaller communities who want convenient access to everyday household, grocery, footwear, and fashion products at affordable prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing household and home items\nBuying basic groceries locally\nShopping for footwear and fashion\nFinding everyday goods without traveling to a larger city","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to everyday items in rural communities\nSavings on travel time and fuel compared with shopping in the city\nAccess to quality products and low prices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fields.ca","updated_at":"2026-11-07T19:11:56.665204+00:00"}]}],"last_refreshed_at":"2026-11-07T19:11:56.699191+00:00","last_changed_at":"2026-11-07T19:11:56.722271+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dfc1e4d7-a66a-4baa-9e4e-2dabbbf3315d"}