# Fields Stores

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/fields-stores
- **Dataset:** https://optimly.ai/brand/fields-stores.json
- **Markdown:** https://optimly.ai/brand/fields-stores/llms.txt
- **Official website:** https://fields.ca
- **Slug:** fields-stores
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Canadian retail chain offering everyday items at great value, with stores serving rural communities.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Description:** Fields Stores is a Canadian retail chain that has served rural Canadian communities since 1948. Its stores offer everyday items across house and home, footwear, basic grocery, and fashion, with a focus on quality and low prices.
Source: Brand's website (https://fields.ca) · 2026-11-07

## Identity

- **Mission:** To help people live a better life by providing everyday items, great value, and community-focused service.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Founders & leadership:** Jason McDougall, CEO.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Website:** https://fields.ca
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Voice & tone:** Community-focused, welcoming, practical, and value-oriented.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Founded:** 1948
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Headquarters:** 19099 25 Ave, Suite 103, Surrey, BC, V3Z 3V2, Canada
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Parent ownership:** Owned and operated by FHC Enterprises Ltd. since May 2012; described by the CEO as Canadian-owned.
Source: Brand's website (https://fields.ca) · 2026-11-07

## Offerings

- **Problem solved:** Provides convenient access to everyday goods for rural and highway-bound Canadians, helping customers avoid the time and fuel costs of traveling to larger cities.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Core capabilities:**
  - Retailing everyday goods through community-based stores
  - Sourcing products from Canadian, North American, and Asia-Pacific suppliers
  - Serving rural Canadian communities
  - Community giving and local engagement
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Products / SKUs:**
  - House and home items
  - Footwear
  - Basic grocery
  - Fashion
  - Everyday general merchandise
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Pricing:** Value-oriented positioning focused on quality, low prices, and best brands at the lowest prices.
Source: Brand's website (https://fields.ca) · 2026-11-07

## Audience

- **Target industry:** Retail
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Customer base:** Rural Canadian communities, highway-bound Canadians, and value-conscious shoppers seeking everyday goods.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Ideal customer profile:** Canadian consumers in rural or smaller communities who want convenient access to everyday household, grocery, footwear, and fashion products at affordable prices.
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Use cases:**
  - Purchasing household and home items
  - Buying basic groceries locally
  - Shopping for footwear and fashion
  - Finding everyday goods without traveling to a larger city
Source: Brand's website (https://fields.ca) · 2026-11-07

- **Customer outcomes:**
  - Convenient access to everyday items in rural communities
  - Savings on travel time and fuel compared with shopping in the city
  - Access to quality products and low prices
Source: Brand's website (https://fields.ca) · 2026-11-07

Page last updated 2026-11-07.

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