{
  "slug": "figma-adobe-s-acquisition-attempt-was-terminated",
  "name": "Figma",
  "description": "Figma is an intelligent, AI-native canvas and collaborative workspace for the entire product development process, enabling teams to go from 'work in progress' to 'ship' together. It provides tools for designing apps, websites, and products, along with dev tools that ensure consistency from design to production.",
  "url": "https://optimly.ai/brand/figma-adobe-s-acquisition-attempt-was-terminated",
  "websiteUrl": "https://figma.com/",
  "logoUrl": "https://logo.clearbit.com/figma.com",
  "baiScore": 78.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Collaborative Product Design Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-18T09:55:31.976Z",
  "verifiedVitals": {
    "website": "https://figma.com",
    "category": "Collaborative design and product development platform",
    "what_it_does": "Figma provides a collaborative web-based application that serves as an intelligent canvas and workspace for the entire product development process, enabling teams to design applications, websites, and other digital products, and to build with intention using integrated development tools. It also features an AI-native canvas for generating new design directions, refining, and aligning.",
    "primary_audience": "Product development teams, including designers, developers, and other stakeholders, who need a collaborative environment to create, iterate, and ship digital products.",
    "core_product": "Figma (encompassing Figma Design, FigJam, Dev Mode, Figma Make, and Slides)",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Figma offers a freemium model with a free 'Starter' plan. Paid plans are subscription-based and include 'Professional,' 'Organization,' and 'Enterprise' tiers. Pricing varies based on seat type (Full, Dev, Collab) and billing frequency (monthly or annually), with annual billing generally offering a lower per-month rate. For example, the Professional plan starts at $16 per user per month when billed annually, or $20 per user per month when billed monthly. Organization and Enterprise plans are typically billed annually."
    },
    "parent_ownership": "Figma, Inc. is an independent American software company. It was founded by Dylan Field and Evan Wallace in 2012. An attempted acquisition by Adobe for $20 billion in 2022 was terminated in December 2023 due to regulatory roadblocks. Figma went public with an IPO in July 2025.",
    "named_competitors": [
      "Sketch",
      "Miro",
      "Canva",
      "Webflow",
      "Adobe XD"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790487417649
}