{"name":"FIGS","domain":"wearfigs.com","url":"https://optimly.ai/brand/figs","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"FIGS designs and sells performance-oriented medical apparel, including scrubs, underscrubs, outerwear, footwear, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"description","label":"Description","shape":"text","content":"FIGS is a direct-to-consumer medical apparel brand offering women's and men's scrub tops, scrub pants, jumpsuits, underscrubs, outerwear, footwear, accessories, and gift collections. Its products emphasize softness, moisture-wicking, stretch, wrinkle resistance, durability, and odor control.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create functional, comfortable uniforms for healthcare professionals; FIGS states that its scrubs are named after places where it has donated scrubs and people it has met along the way.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wearfigs.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, upbeat, informal, and optimistic, with a focus on comfort and self-expression.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides healthcare professionals with comfortable, functional, durable uniforms designed for long workdays and professional use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing and selling medical uniforms and apparel for women and men\nDeveloping performance fabrics with moisture-wicking, four-way stretch, breathability, softness, and durability\nUsing Silvadur antimicrobial technology for odor protection and inhibited bacteria growth\nOffering multiple fits, sizes, and lengths, including petite, regular, and tall options\nOffering personalization through embroidery\nSelling coordinated uniform sets and accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Scrub tops\nScrub pants\nScrub jumpsuits\nUnderscrubs\nOuterwear, jackets, and vests\nFootwear, including FIGS | New Balance 327 shoes\nAccessories, including compression socks\nWomen's and men's core-color collections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown on the site include $32 compression socks, $42 scrub tops, $48-$64 scrub pants, $98 scrub jackets, $108 scrub jumpsuits, and $128 shoes. Free shipping is offered for orders of $50 or more, and free returns are advertised.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Healthcare and medical apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Healthcare professionals and other people seeking medical uniforms, including customers identifying their occupations as nursing and tech in product reviews.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Healthcare workers who need comfortable, durable, functional scrubs and coordinated workwear in multiple fits, sizes, lengths, and colors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Daily clinical and healthcare workwear\nBuilding coordinated scrub uniforms\nWorking long shifts in comfortable, moisture-wicking apparel\nCarrying work essentials in multiple pockets\nAdding embroidery or personalization to scrub apparel\nPurchasing gifts for healthcare professionals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved comfort through soft, breathable, moisture-wicking fabrics\nGreater freedom of movement through four-way stretch\nReduced visible wrinkling and easier care\nOdor protection and inhibited bacteria growth through Silvadur antimicrobial technology\nConvenient storage through multiple pockets on selected products\nA coordinated uniform wardrobe across scrubs, underscrubs, outerwear, footwear, and accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wearfigs.com","updated_at":"2026-11-08T03:25:12.488060+00:00"}]}],"last_refreshed_at":"2026-11-08T03:25:12.495852+00:00","last_changed_at":"2026-11-08T03:25:12.502024+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ff8ebf7a-31fc-4b41-bc2a-90ac49673cf6"}