{
  "slug": "figured",
  "name": "figured",
  "description": "Figured is a smart farm financial management platform offering planning, budgeting, forecasting, and reporting tools specifically designed for farmers, accountants, agri-banks, and farm consultants.",
  "url": "https://optimly.ai/brand/figured",
  "websiteUrl": "https://figured.com/",
  "logoUrl": "https://logo.clearbit.com/figured.com",
  "baiScore": 84.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Farm Financial Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T07:08:40.480Z",
  "verifiedVitals": {
    "website": "https://figured.com",
    "category": "Agricultural financial management software",
    "what_it_does": "Figured provides farm financial planning, budgeting, forecasting, and reporting tools to help farming teams better manage the profitability of their operations. It integrates with cloud accounting software like Xero and QuickBooks Online, offering features for crop planning, resource allocation, inventory management, and financial tracking.",
    "primary_audience": "Farmers (including crop, livestock, and dairy farmers), accountants, rural advisors, and agri-banks.",
    "core_product": "A cloud-based farm financial management software platform that includes features for farm planning, operations tracking, reporting, and integrations with other accounting and farm management systems.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Figured operates on a subscription model, with options for annual pricing paid monthly or in advance for services like Figured Insights. Subscriptions for Farm Manager/Multi Farm and Farm Reporter include up to 25 fields per farm, with additional 'Field Add-ons' billed automatically in lots of 50 fields at either $90 or $40 per month, depending on the subscription type. A free trial is available, and a starting price of $5 per user is mentioned."
    },
    "parent_ownership": "Figured is backed by the Kiwi farm investment company, MyFarm Ltd."
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty with farm financial management",
      "Complex farm budgeting and forecasting",
      "Lack of real-time financial visibility in farming operations",
      "Inefficient farm accounting processes",
      "Challenges in planning for long-term farm scenarios",
      "Limited collaboration among farming stakeholders (farmers, accountants, bankers)"
    ],
    "solutionIntents": [
      "Farm financial planning software",
      "Agricultural budgeting tools",
      "Farm financial reporting solutions",
      "Cloud-based farm accounting software",
      "Long-term farm scenario modeling",
      "Collaborative farm financial management platform",
      "Farm profitability analysis tools"
    ],
    "evaluationIntents": [
      "Figured vs agricultural accounting software",
      "Cost of farm financial management platforms",
      "Best farm budgeting and forecasting tools",
      "Reviews of Figured software",
      "Farm software integration capabilities (Xero, QuickBooks, MYOB)"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788353519424
}