{
  "slug": "fillout",
  "name": "Fillout",
  "description": "Fillout is a modern software platform used to create powerful forms, surveys, and workflows. It distinguishes itself through deep, two-way integrations with popular databases like Airtable, Notion, and HubSpot, allowing users to update existing records and manage complex data structures.",
  "url": "https://optimly.ai/brand/fillout",
  "logoUrl": "",
  "baiScore": 62,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "typeform",
      "name": "Typeform"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "tally-so",
      "name": "Tally.so"
    },
    {
      "slug": "airtable-forms-service",
      "name": "Airtable Forms Service"
    },
    {
      "slug": "tally",
      "name": "Tally"
    },
    {
      "slug": "airtable-forms-native",
      "name": "Airtable Forms Native"
    },
    {
      "slug": "airtable-native-forms",
      "name": "Airtable Native Forms"
    },
    {
      "slug": "google-forms-typeform",
      "name": "Google Forms Typeform (Ambiguous Entry)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T01:38:23.642+00:00",
  "verifiedVitals": {
    "website": "https://www.fillout.com",
    "founded": "2022",
    "headquarters": "San Francisco, California",
    "pricing_model": "Freemium",
    "core_products": "Online Form Builder, Workflow Automation, Appointment Scheduling",
    "key_differentiator": "Two-way syncing that allows users to update existing records in databases like Airtable and Notion directly through a form interface.",
    "target_markets": "SaaS companies, No-code developers, Operations teams, Marketing agencies",
    "employee_count": "11-50",
    "funding_stage": "Seed (Y Combinator)",
    "subcategory": "Data Collection & Form Building"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Spreadsheet Entry: Standardizing data collection via copy-pasting from emails or chat into Excel/Google Sheets.",
      "Custom Web Development: Hiring a freelance developer to write custom React or HTML forms for a specific website.",
      "Status Quo Inefficiency: Accepting low conversion rates on friction-heavy, non-dynamic legacy forms."
    ],
    "solutionIntents": [
      "best form builder for Airtable",
      "how to create multi-page forms with logic",
      "enterprise workflow automation tools",
      "Typeform alternatives 2024",
      "online appointment scheduling forms",
      "Basic Survey Tools: Using generic survey tools like Google Forms that lack deep database integrations."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777480177950
}