# Fillout
> Fillout is a modern software platform used to create powerful forms, surveys, and workflows. It distinguishes itself through deep, two-way integrations with popular databases like Airtable, Notion, and HubSpot, allowing users to update existing records and manage complex data structures.
- URL: https://optimly.ai/brand/fillout
- Slug: fillout
- BAI Score: 62/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Typeform (https://optimly.ai/brand/typeform)
## Also Referenced By
- Tally.so (https://optimly.ai/brand/tally-so)
- Airtable Forms Service (https://optimly.ai/brand/airtable-forms-service)
- Tally (https://optimly.ai/brand/tally)
- Airtable Forms Native (https://optimly.ai/brand/airtable-forms-native)
- Airtable Native Forms (https://optimly.ai/brand/airtable-native-forms)
- Google Forms Typeform (Ambiguous Entry) (https://optimly.ai/brand/google-forms-typeform)
## Buyer Intent Signals
Problems: Manual Spreadsheet Entry: Standardizing data collection via copy-pasting from emails or chat into Excel/Google Sheets. | Custom Web Development: Hiring a freelance developer to write custom React or HTML forms for a specific website. | Status Quo Inefficiency: Accepting low conversion rates on friction-heavy, non-dynamic legacy forms.
Solutions: best form builder for Airtable | how to create multi-page forms with logic | enterprise workflow automation tools | Typeform alternatives 2024 | online appointment scheduling forms | Basic Survey Tools: Using generic survey tools like Google Forms that lack deep database integrations.
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## Full Details / RAG Data
### Overview
Fillout is listed in the AI Directory.
Fillout is a modern software platform used to create powerful forms, surveys, and workflows. It distinguishes itself through deep, two-way integrations with popular databases like Airtable, Notion, and HubSpot, allowing users to update existing records and manage complex data structures.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Fillout |
| Slug         | fillout |
| URL          | https://optimly.ai/brand/fillout |
| BAI Score    | 62/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-29T16:29:37.950Z |
### Verified Facts
- Founded: 2022
- Headquarters: San Francisco, California
### Competitors
| Name | Profile |
|------|---------|
| Typeform | https://optimly.ai/brand/typeform |
### Also Referenced By
- Tally.so (https://optimly.ai/brand/tally-so)
- Airtable Forms Service (https://optimly.ai/brand/airtable-forms-service)
- Tally (https://optimly.ai/brand/tally)
- Airtable Forms Native (https://optimly.ai/brand/airtable-forms-native)
- Airtable Native Forms (https://optimly.ai/brand/airtable-native-forms)
- Google Forms Typeform (Ambiguous Entry) (https://optimly.ai/brand/google-forms-typeform)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheet Entry: Standardizing data collection via copy-pasting from emails or chat into Excel/Google Sheets.
- Custom Web Development: Hiring a freelance developer to write custom React or HTML forms for a specific website.
- Status Quo Inefficiency: Accepting low conversion rates on friction-heavy, non-dynamic legacy forms.
#### Buyers search for
- best form builder for Airtable
- how to create multi-page forms with logic
- enterprise workflow automation tools
- Typeform alternatives 2024
- online appointment scheduling forms
- Basic Survey Tools: Using generic survey tools like Google Forms that lack deep database integrations.
### Links
- Canonical page: https://optimly.ai/brand/fillout
- JSON endpoint: /brand/fillout.json
- LLMs.txt: /brand/fillout/llms.txt