{
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  "name": "Financial-times-how-to-spend-it",
  "description": "How To Spend It is the benchmark for luxury lifestyle magazines. Its affluent readership turn to its pages as they decide how to spend their time and their money. It is distributed globally with the Financial Times.",
  "url": "https://optimly.ai/brand/financial-times-how-to-spend-it",
  "websiteUrl": "https://commercial.ft.com/",
  "logoUrl": "https://logo.clearbit.com/commercial.ft.com",
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  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Consumer Digital & Print Publishing",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:31.924Z",
  "verifiedVitals": {
    "website": "https://commercial.ft.com",
    "category": "Luxury lifestyle magazine",
    "what_it_does": "Publishes 'How To Spend It', a luxury lifestyle magazine distributed globally with the Financial Times, and offers advertising solutions within it to brands targeting affluent consumers.",
    "primary_audience": "Affluent individuals and high net worth individuals who are interested in luxury lifestyle content.",
    "core_product": "How To Spend It luxury lifestyle magazine.",
    "pricing_model": {
      "kind": "custom",
      "detail": "The entity offers advertising solutions with custom rates provided via rate cards in various currencies (GBP, EUR, USD, JPY)."
    },
    "parent_ownership": "Financial Times"
  },
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  "businessProfileClaims": [],
  "timestamp": 1787482302730
}