{
  "slug": "findmypast",
  "name": "Findmypast",
  "description": "Findmypast is the home of British and Irish family history, offering the largest online collection of UK and Irish genealogy records and newspaper archives to help users understand their family's stories and build family trees.",
  "url": "https://optimly.ai/brand/findmypast",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://www.findmypast.com/",
  "baiScore": 53,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Genealogy",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:03:10.503Z",
  "verifiedVitals": {
    "website": "https://www.findmypast.com",
    "pricing_model": "Subscription-based access (multiple tiers implied by 'Compare subscriptions').",
    "core_products": "Online access to extensive British and Irish genealogy records (e.g., census, birth, marriage, death, military), historical newspaper archives, and a family tree builder tool.",
    "key_differentiator": "Specialization in British and Irish records, claiming the largest online collection in this niche, exclusive partnerships with major UK heritage institutions like The National Archives and British Library, and unique hint features for family tree building.",
    "target_markets": "Individuals, family historians, and genealogists primarily focused on researching British and Irish ancestry.",
    "subcategory": "Online Family History Research"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Archival Research: Visiting physical archives, libraries, and record offices to manually search through historical documents, microfilms, and original records. This is time-consuming and g",
      "Professional Genealogist: Hiring a professional genealogist or family history researcher to conduct the research, access records, and build a family tree on the client's behalf. Can be costly.",
      "Abandon Research: Choosing not to pursue family history research, leaving ancestral stories and connections undiscovered."
    ],
    "solutionIntents": [
      "British family history records online",
      "Irish genealogy archives",
      "build family tree UK",
      "1921 Census online",
      "historical newspapers UK",
      "General Historical Document Databases: Using general historical document databases or public archives that may contain some relevant records but lack the specialized tools, extensive indexed collectio"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784956390142
}