# Fine Little Day
> Fine Little Day is a Swedish lifestyle brand and design studio known for its playful, nature-inspired Scandinavian aesthetic. Originally founded as a blog by Elisabeth Dunker in 2007, it has evolved into a global brand producing textiles, prints, and wallpaper through collaborations with various artists.
- URL: https://optimly.ai/brand/fine-little-day
- Slug: fine-little-day
- BAI Score: 62/100
- Archetype: Challenger
- Category: Home Decor & Design
- Last Analyzed: May 8, 2026
---
## Full Details / RAG Data
### Overview
Fine Little Day is listed in the AI Directory.
Fine Little Day is a Swedish lifestyle brand and design studio known for its playful, nature-inspired Scandinavian aesthetic. Originally founded as a blog by Elisabeth Dunker in 2007, it has evolved into a global brand producing textiles, prints, and wallpaper through collaborations with various artists.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Fine Little Day |
| Slug         | fine-little-day |
| URL          | https://optimly.ai/brand/fine-little-day |
| BAI Score    | 62/100 |
| Archetype    | Challenger |
| Category     | Home Decor & Design |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-08T15:30:18.426Z |
### Verified Facts
- Founded: 2007
- Headquarters: Gothenburg, Sweden
### Links
- Canonical page: https://optimly.ai/brand/fine-little-day
- JSON endpoint: /brand/fine-little-day.json
- LLMs.txt: /brand/fine-little-day/llms.txt