{
  "slug": "finology",
  "name": "Finology",
  "description": "Finology provides intelligent liability planning software for financial advisors, offering an end-to-end solution for managing and optimizing clients' student loan portfolios, including NSLDS import, IDR simulation, PSLF tracking, and client reporting.",
  "url": "https://optimly.ai/brand/finology",
  "websiteUrl": "https://finology.tech/",
  "logoUrl": "https://logo.clearbit.com/finology.tech",
  "baiScore": 97.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Student Loan Planning Software for Financial Advisors",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T21:50:54.735Z",
  "verifiedVitals": {
    "website": "https://finology.tech",
    "category": "Student Loan Planning Software",
    "primary_audience": "Financial advisors, CFPs, CSLPs, CCFCs, and planning-minded RIAs.",
    "core_product": "Student loan planning software/engine",
    "pricing_model": {
      "kind": "subscription",
      "detail": "$149 per advisor per month, or $129 per advisor per month when billed annually ($1,548). For teams of 5 to 10, it costs $119/$105. It includes unlimited clients, scenarios, and reports, with a 7-day free trial available."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "difficulty with student loan planning",
      "lack of confidence in student loan recommendations",
      "inefficient student loan management",
      "difficulty tracking PSLF qualifying payments",
      "need to compare income-driven repayment plans accurately",
      "need for professional student loan reports"
    ],
    "solutionIntents": [
      "student loan management software for financial advisors",
      "student loan payment optimization software",
      "student loan forgiveness tracking solution",
      "income-driven repayment (IDR) plan simulation software",
      "client reporting for student loan planning",
      "software for CFPs CSLPs CCFCs"
    ],
    "evaluationIntents": [
      "Finology pricing",
      "Finology reviews",
      "Finology features comparison",
      "Finology trial",
      "Finology 2026 rules compliance"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790401596362
}