{"name":"FireKeepers Casino Hotel","domain":"firekeeperscasino.com","url":"https://optimly.ai/brand/firekeepers-casino-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"FireKeepers Casino Hotel is a casino resort in Battle Creek, Michigan, featuring gaming, a hotel, restaurants, events, entertainment and online casino and sportsbook offerings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"description","label":"Description","shape":"text","content":"FireKeepers Casino Hotel is a destination resort located off Interstate 94 in Battle Creek, Michigan. Its offerings include a Vegas-style casino, Four Diamond luxury hotel, restaurants, event center, shows, rewards programs, bus programs and online casino and sports betting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"The Nottawaseppi Huron Band of the Potawatomi, which owns FireKeepers Casino Hotel, aims to support tribal self-government, self-reliance, self-empowerment, health care, education, housing, environmental health and economic opportunity. FireKeepers also emphasizes community support through charitable giving and local initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Kathy George, CEO of FireKeepers Casino Hotel. The property is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firekeeperscasino.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, energetic, welcoming and entertainment-focused, with an emphasis on gaming, hospitality, rewards and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Opened in August 2009.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"11177 E. Michigan Avenue, Battle Creek, Michigan 49014, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and operated by the Nottawaseppi Huron Band of the Potawatomi (NHBP).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a single destination for casino gaming, sports betting, lodging, dining, entertainment, events and related travel experiences in southwest Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Casino gaming, including slots, table games, poker, video poker and keno\nSports betting through Dacey’s Sportsbook and the online sportsbook\nHotel lodging, rooms and suites\nRestaurants, bars and lounges\nShows, weddings, meetings and events\nRed Hot Rewards loyalty program\nOnline casino and sports betting through the FireKeepers iCasino app\nBus group programs and trip coordination","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"FireKeepers Casino\nFireKeepers Casino Hotel\nFireKeepers iCasino and Sportsbook\nRed Hot Rewards Club\nDacey’s Sportsbook\nNibi\nSmoke ‘N Fire\nDacey’s Sportsbook & Taphouse","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Casino gaming, hospitality, tourism, dining and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Casino guests, hotel guests, diners, event attendees, bus groups, sports bettors and Michigan online gaming users.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults seeking an integrated casino resort experience with gaming, lodging, dining, entertainment, events and rewards, including visitors traveling to southwest Michigan and Michigan residents using online gaming and sports betting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Playing slots, table games, poker, video poker, keno and bingo\nPlacing in-person or online sports bets\nBooking hotel rooms and suites\nDining at on-property restaurants and cafés\nAttending concerts, shows and other entertainment\nHosting weddings, meetings and events\nJoining or using the Red Hot Rewards loyalty program\nOrganizing bus trips or group visits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to casino gaming and sports betting in person or online\nA combined lodging, dining and entertainment destination\nRewards points and credits redeemable for benefits such as free play, dining, shopping and hotel stays\nConvenient group transportation and bus-trip arrangements\nMeeting, wedding and event hosting options\nAccess to mobile gaming and sports betting from within Michigan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firekeeperscasino.com","updated_at":"2026-11-06T22:27:33.276328+00:00"}]}],"last_refreshed_at":"2026-11-06T22:27:33.284763+00:00","last_changed_at":"2026-11-06T22:27:33.292077+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6ce73c3e-26da-4dbc-98bd-f1cfa7ca2a1a"}