{
  "slug": "firmly",
  "name": "firmly",
  "description": "firmly provides an agentic commerce platform, 'firmly Connect,' enabling merchants to sell products directly through any AI agent and various digital channels like social media, content, ads, messaging, and CTV/livestream. It transforms product discovery into instant, one-step purchases with zero engineering effort, aiming to increase performance and conversion lift.",
  "url": "https://optimly.ai/brand/firmly",
  "websiteUrl": "https://firmly.ai/",
  "logoUrl": "https://logo.clearbit.com/firmly.ai",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Conversational AI for E-commerce",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T19:25:52.009Z",
  "verifiedVitals": {
    "website": "https://firmly.ai",
    "category": "agentic commerce platform",
    "what_it_does": "firmly Connect is a platform that connects merchants to any AI agent with zero engineering effort, enabling products to be shoppable across various agentic channels, including AI chatbots, social media, content, ads, messaging, and CTV/livestreams, transforming product discovery into instant purchasing.",
    "primary_audience": "Merchants and Channels",
    "core_product": "firmly Connect"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789865426631
}