{"name":"First Citizens Bank","domain":"firstcitizens.com","url":"https://optimly.ai/brand/first-citizens-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Citizens Bank is a nationwide bank offering personal, wealth, business, commercial and innovation banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Citizens Bank serves individuals, businesses, investors and communities with banking, lending, wealth management, treasury, commercial and specialized innovation banking solutions. The bank emphasizes relationship-based service, sector expertise, financial stability and long-term client support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve the financial needs of clients and communities with specialized support, high-touch service and solutions that help clients achieve their financial goals and aspirations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"First Citizens describes itself as family-led. The Holding family has provided multiple generations of leadership. Frank B. Holding Jr. became Chairman in 2009, and Hope Bryant is Vice Chairwoman and head of the General Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstcitizens.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relationship-focused, reassuring, expert, stability-oriented and ambition-driven.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1898, founded as the Bank of Smithfield in North Carolina.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Raleigh, North Carolina; the headquarters moved there from Smithfield in 1974.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"First Citizens Bank is part of First Citizens BancShares, Inc., its bank holding company and parent company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, businesses, investors and communities manage money, save, borrow, invest, plan for the future and pursue growth through banking and financial solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking through branch and digital channels\nBusiness and commercial banking\nWealth planning, private banking and asset management\nDeposits, checking, savings and certificates of deposit\nLending, mortgages and financing\nTreasury management, cash management, foreign exchange and trade finance\nDigital banking and financial planning tools\nInnovation banking for high-growth companies and investors","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nCertificates of deposit\nCredit cards\nPersonal loans\nMortgages\nInvestments and IRAs\nDigital banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises up to 4% annual percentage yield on a 5-month CD; minimum and new fund requirements apply. The stated APY is accurate as of November 6, 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, serving personal finance, wealth management, business and commercial sectors, and the innovation economy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, commercial clients, high-growth companies, private equity and credit funds, venture capital funds, emerging managers, venture firms, limited partners and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking banking, lending, savings, investment and retirement services; growing businesses and commercial organizations needing tailored financing, deposits, treasury, foreign exchange and trade solutions; and high-growth innovation companies and investors needing specialized banking and liquidity support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving for financial goals\nManaging checking and everyday finances\nEarning interest through certificates of deposit\nBorrowing for personal needs, homes and business growth\nInvesting and planning for retirement\nManaging business cash flow, receivables and payables\nObtaining commercial financing\nSupporting high-growth companies through startup, venture and corporate stages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Grow savings and assets\nManage money through secure digital tools\nTrack expenses, build budgets and transfer funds\nPlan for retirement and long-term financial goals\nFinance homes, personal goals and business growth\nImprove liquidity and cash management\nSupport companies as they grow and scale\nPursue financial goals and aspirations with relationship-based support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcitizens.com","updated_at":"2026-11-07T06:56:51.562313+00:00"}]}],"last_refreshed_at":"2026-11-07T06:56:51.573752+00:00","last_changed_at":"2026-11-07T06:56:51.585434+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4dd3802d-24f4-494d-859d-3494784fc7c2"}