{"name":"First Commerce Credit Union","domain":"firstcommercecu.org","url":"https://optimly.ai/brand/first-commerce-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Commerce Credit Union is a member-owned, not-for-profit credit union providing personal and business banking, lending, investment, financial education, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Commerce Credit Union is a full-service financial institution serving members across North Florida and South Georgia. Established in 1940, it provides financial products, technology, and local support to help consumers and businesses pursue their financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower generations, transform the communities it serves, and help members enhance their financial well-being and achieve their financial aspirations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstcommercecu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, community-focused, supportive, empowering, and financially knowledgeable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1940","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned, not-for-profit cooperative; exists to support members rather than shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage day-to-day finances, access lending and banking products, build financial knowledge, plan for retirement, and pursue broader financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and checking accounts\nBusiness banking\nSavings and money market accounts\nDigital and mobile banking\nHome, auto, land, and other consumer loans\nCredit cards\nInvesting and retirement planning\nFinancial education and literacy resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nMoney market accounts\nHome loans and refinancing\nAuto loans\nLand loans\nCredit cards\nIndividual Retirement Accounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and credit unions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, families, and businesses in nearly 40 counties across North Florida and South Georgia. Membership is available to people who live or work in a county within the credit union's field of membership.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals, families, and businesses in North Florida and South Georgia seeking a local, member-owned financial institution for banking, lending, digital banking, financial education, and financial planning services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing checking and savings accounts\nPaying bills, transferring funds, and depositing checks through digital banking\nBuying or refinancing a home\nPurchasing land or accessing home equity\nFinancing an automobile\nUsing credit cards for purchases and rewards\nInvesting in stocks, ETFs, and crypto through online and mobile banking\nSaving for retirement with an IRA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial well-being and financial knowledge\nProgress toward personal financial goals\nAccess to banking and lending products supported by local service\nConvenient 24/7 access to balances, bill pay, deposits, and transfers\nSupport for buying homes, vehicles, or land\nRetirement savings progress\nFinancial resources for businesses\nStronger local communities through community-focused initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcommercecu.org","updated_at":"2026-11-08T02:15:15.986464+00:00"}]}],"last_refreshed_at":"2026-11-08T02:15:15.998344+00:00","last_changed_at":"2026-11-08T02:15:16.007159+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=530ea1d7-07cc-4a69-a3fb-edc95b81f2ab"}