{
  "slug": "first-descents",
  "name": "first-descents",
  "description": "First Descents provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions, as well as healthcare workers, at no cost to participants.",
  "url": "https://optimly.ai/brand/first-descents",
  "websiteUrl": "https://firstdescents.org/",
  "logoUrl": "https://logo.clearbit.com/firstdescents.org",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Adventure Therapy Programs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-17T03:50:47.135Z",
  "verifiedVitals": {
    "website": "https://firstdescents.org",
    "category": "Non-profit",
    "what_it_does": "First Descents provides life-changing outdoor adventures, such as climbing, paddling, and surfing, for young adults impacted by cancer and other serious health conditions, as well as for healthcare professionals.",
    "primary_audience": "The primary audience is young adults (ages 18-45, diagnosed between 15-39) impacted by cancer and other serious health conditions like Multiple Sclerosis, and healthcare workers.",
    "core_product": "The core product consists of week-long and multi-day outdoor adventure programs.",
    "pricing_model": {
      "kind": "free",
      "detail": "First Descents programs are free of cost for all eligible participants, and travel scholarships are also provided to those who cannot afford transportation."
    },
    "parent_ownership": "First Descents is an independent charitable non-profit organization, founded by Brad Ludden in 2001."
  },
  "intentTags": {
    "problemIntents": [
      "Coping with chronic illness",
      "Emotional support for cancer patients",
      "Healthcare worker burnout",
      "Lack of accessible therapeutic adventure",
      "Social isolation due to health conditions"
    ],
    "solutionIntents": [
      "Adventure therapy programs",
      "Outdoor recreation for wellness",
      "Peer support for chronic illness",
      "Mental health support for healthcare professionals",
      "Free therapeutic experiences"
    ],
    "evaluationIntents": [
      "Effectiveness of adventure therapy",
      "Non-profit health and wellness programs",
      "Support organizations for young adults with cancer",
      "Volunteer opportunities in outdoor therapy"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1786939303651
}