{"name":"First Fidelity Bank","domain":"ffb.com","url":"https://optimly.ai/brand/first-fidelity-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Fidelity Bank is a regional community bank providing personal, family, small business, and commercial banking services with branches across Oklahoma, Arizona, and Colorado.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"description","label":"Description","shape":"text","content":"Since 1920, First Fidelity Bank has served clients with the personalized care of a community bank and the technology of a national bank. It offers banking, lending, investment, digital banking, fraud prevention, and financial management products, along with community giving initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be clients' financial partner for life through lasting relationships, exceptional service, financial responsibility, and community support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ffb.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, informative, community-focused, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1920","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, and businesses manage their money, borrow funds, bank digitally, protect their identities and finances, and plan for the future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal and family banking\nSmall business banking\nCommercial banking\nPersonal, small business, and commercial lending\nOnline and mobile banking\nBudgeting and financial management\nInvestment and planning services\nDebit and credit card services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"GoBankFFB mobile and online banking\nMoney360\nFFB Wallet\nEarly Payday\nFFB Direct Connect\nUnifimoney\nZelle\nBillPay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Money360 and online/mobile banking are described as free. First Option is listed at $10 per month, and Ultimate ID is listed at $6 per month. Other product pricing is not specified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, small businesses, commercial businesses, and communities in Oklahoma, Arizona, and Colorado.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personal banking and financial management, as well as small and commercial businesses needing banking, lending, digital banking, treasury, and merchant services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing personal and business accounts online or by mobile device\nViewing transactions, transferring money, paying bills, depositing checks, and setting alerts\nBudgeting, analyzing spending, and managing debt\nReceiving direct deposits up to two business days early\nSending and receiving money with Zelle\nInvesting in digital assets and equities through the First Fidelity Bank app\nApplying for personal, small business, or commercial loans\nUsing debit and credit card rewards and protection services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater control and insight into personal finances\nSimplified budgeting and financial planning\nConvenient banking from a phone or computer\nEarlier access to direct deposit funds\nEnhanced card security and fraud prevention\nAccess to lending and business financial services\nSupport from a community bank with national-bank technology\nCommunity support through donations and educational foundation giving","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ffb.com","updated_at":"2026-11-07T06:54:54.796346+00:00"}]}],"last_refreshed_at":"2026-11-07T06:54:54.802606+00:00","last_changed_at":"2026-11-07T06:54:54.808408+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9b40a263-876d-41bf-92f6-c1f16a81aff1"}