# First Fidelity Bank

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/first-fidelity-bank
- **Dataset:** https://optimly.ai/brand/first-fidelity-bank.json
- **Markdown:** https://optimly.ai/brand/first-fidelity-bank/llms.txt
- **Official website:** https://ffb.com
- **Slug:** first-fidelity-bank
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** First Fidelity Bank is a regional community bank providing personal, family, small business, and commercial banking services with branches across Oklahoma, Arizona, and Colorado.
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Description:** Since 1920, First Fidelity Bank has served clients with the personalized care of a community bank and the technology of a national bank. It offers banking, lending, investment, digital banking, fraud prevention, and financial management products, along with community giving initiatives.
Source: Brand's website (https://ffb.com) · 2026-11-07

## Identity

- **Mission:** To be clients' financial partner for life through lasting relationships, exceptional service, financial responsibility, and community support.
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Website:** https://ffb.com
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Voice & tone:** Professional, informative, community-focused, and service-oriented.
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Founded:** 1920
Source: Brand's website (https://ffb.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps individuals, families, and businesses manage their money, borrow funds, bank digitally, protect their identities and finances, and plan for the future.
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Core capabilities:**
  - Personal and family banking
  - Small business banking
  - Commercial banking
  - Personal, small business, and commercial lending
  - Online and mobile banking
  - Budgeting and financial management
  - Investment and planning services
  - Debit and credit card services
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Products / SKUs:**
  - GoBankFFB mobile and online banking
  - Money360
  - FFB Wallet
  - Early Payday
  - FFB Direct Connect
  - Unifimoney
  - Zelle
  - BillPay
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Pricing:** Money360 and online/mobile banking are described as free. First Option is listed at $10 per month, and Ultimate ID is listed at $6 per month. Other product pricing is not specified.
Source: Brand's website (https://ffb.com) · 2026-11-07

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Customer base:** Individuals, families, small businesses, commercial businesses, and communities in Oklahoma, Arizona, and Colorado.
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Ideal customer profile:** Individuals and families seeking personal banking and financial management, as well as small and commercial businesses needing banking, lending, digital banking, treasury, and merchant services.
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Use cases:**
  - Managing personal and business accounts online or by mobile device
  - Viewing transactions, transferring money, paying bills, depositing checks, and setting alerts
  - Budgeting, analyzing spending, and managing debt
  - Receiving direct deposits up to two business days early
  - Sending and receiving money with Zelle
  - Investing in digital assets and equities through the First Fidelity Bank app
  - Applying for personal, small business, or commercial loans
  - Using debit and credit card rewards and protection services
Source: Brand's website (https://ffb.com) · 2026-11-07

- **Customer outcomes:**
  - Greater control and insight into personal finances
  - Simplified budgeting and financial planning
  - Convenient banking from a phone or computer
  - Earlier access to direct deposit funds
  - Enhanced card security and fraud prevention
  - Access to lending and business financial services
  - Support from a community bank with national-bank technology
  - Community support through donations and educational foundation giving
Source: Brand's website (https://ffb.com) · 2026-11-07

Page last updated 2026-11-07.

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```json
{"looking_for":"pricing","gap":"not_found"}
```

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