{"name":"First Florida Credit Union","domain":"firstflorida.org","url":"https://optimly.ai/brand/first-florida-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Florida Credit Union is a credit union providing financial products, services, resources, and education for its members and local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Florida Credit Union offers deposit accounts, loans, credit cards, mortgage services, investment services, digital banking tools, financial education, and community programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve local communities, support members' financial well-being, provide financial literacy, and help young people develop responsible financial habits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstflorida.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, educational, supportive, and accessible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage everyday finances, save, borrow, plan for the future, access digital banking services, and build financial knowledge.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Deposit and savings accounts\nStudent and youth banking\nAuto and other consumer loans\nCredit cards\nMortgage services\nInvestment services\nOnline and mobile banking\nFinancial education and literacy programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sand Dollar Savings Club\nStudent Checking\nAuto loans\nHoliday loans\nCredit cards\nMortgage services\nInvestment services\nOnline Banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Student Checking requires a $25 opening deposit and has no monthly service fee. The website also states that some services have nominal fees, if any.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"First Florida Credit Union members, including younger members, full-time students, families, local businesses and organizations participating in community programs, and local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking credit union accounts, loans, cards, mortgage services, digital banking, financial education, and community-based financial support; specifically including children and full-time students for youth products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening savings or checking accounts\nBuilding savings and learning money management\nAccessing student banking\nFinancing a vehicle or other needs\nUsing credit cards for everyday purchases\nBuying or refinancing a home\nManaging accounts through online and mobile banking\nAccessing investment services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to financial products and services through a credit union\nImproved understanding of saving, budgeting, credit, investing, and fraud prevention\nEarlier development of responsible financial habits among young members\nConvenient access to online banking, mobile banking, bill pay, and e-deposit\nAccess to financial education events, articles, videos, and interactive resources\nAccess to shared branches and surcharge-free ATMs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstflorida.org","updated_at":"2026-11-08T02:18:55.930081+00:00"}]}],"last_refreshed_at":"2026-11-08T02:18:55.938247+00:00","last_changed_at":"2026-11-08T02:18:55.945632+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6d064594-c654-4510-97a5-9d5108c436d1"}