{"name":"First Horizon Bank","domain":"firsthorizon.com","url":"https://optimly.ai/brand/first-horizon-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Horizon Bank provides personal, small-business, commercial and wealth-management banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Horizon Bank offers banking solutions for individuals and families, small-business owners, commercial enterprises and wealth-management clients, including checking and savings, mortgages, lending, treasury management, international services and investing and planning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put clients first, care about people, expand access to capital and counsel, and support the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"First Horizon says its financial institution is guided by proven leaders and provides links to corporate leadership and its board of directors. Jamey Vaught is identified as Market President for the Bentonville, Arkansas market.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firsthorizon.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Human, supportive, client-first and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families and businesses manage everyday banking, save, borrow, protect assets, manage cash flow, finance growth and plan for the future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking and savings\nMortgage lending\nSmall-business banking\nCommercial checking and savings\nCommercial lending and financing\nTreasury management\nInternational payments and foreign exchange\nWealth management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal checking accounts\nPersonal savings accounts and CDs\nMortgages\nSmall-business BizEssentials Checking\nSmall-business BizEssentials Plus Checking\nSmall-business BizEssentials Interest Checking\nCommercial checking\nCommercial savings and CDs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families, small-business owners, commercial enterprises, private clients and wealth-management clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking everyday banking, savings or mortgages; small-business owners; and commercial enterprises needing cash-flow management, financing, payments, international services or investment planning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking or savings accounts\nBuying a home with a mortgage\nManaging small-business finances and checking\nHandling high-volume commercial transactions\nImproving business cash-flow visibility and control\nFinancing growth, acquisitions or working capital\nMaking cross-border payments and managing foreign exchange\nManaging corporate reserves with savings and CDs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking solutions for saving, borrowing and building a business\nSimplified organization and prioritization of small-business finances\nImproved cash-flow visibility and control\nCapital for growth, acquisitions or working capital\nSupport for competitive positioning and managing global transactions\nGrowth and protection of corporate reserves\nGuidance for managing and protecting wealth\nGreater awareness of personal and business fraud risks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firsthorizon.com","updated_at":"2026-11-07T06:03:14.733183+00:00"}]}],"last_refreshed_at":"2026-11-07T06:03:14.739283+00:00","last_changed_at":"2026-11-07T06:03:14.744948+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ef792e4a-d281-406f-9622-dfe7a3e7b741"}