{"name":"First Interstate Bank","domain":"firstinterstatebank.com","url":"https://optimly.ai/brand/first-interstate-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Interstate Bank is a bank providing personal and business banking, lending, wealth management, and investment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Interstate Bank offers personal banking products such as checking and savings accounts, home loans, and HELOCs, along with business banking, business loans, wealth management, investment services, financial education, and online banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put relationships at the heart of banking, providing straight answers, human relationships, and no-nonsense service while supporting customers and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstinterstatebank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Straightforward, human, relationship-focused, community-minded, and no-nonsense.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday banking, borrowing, payments, wealth planning, investing, and financial education needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking and savings banking\nOnline banking and online business banking\nHome loans and home equity lines of credit\nBusiness banking and payment acceptance\nBusiness lending\nWealth management\nInvestment services\nFinancial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Orange Checking\nPersonal Checking\nSavings Accounts\nHome Loans\nHELOCs\nBusiness Banking\nBusiness Loans\nWealth Management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Orange Checking has no minimum balance and no service charge with Online Banking and eStatements. A featured HELOC offer lists an introductory rate of 5.24% APR for six months, followed by a variable rate of 8.00%-9.00% APR.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, wealth management clients, and investment services clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking checking, savings, lending, payment, wealth management, investment, and financial education services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing personal checking and savings\nAccessing online banking\nFinancing or refinancing a home\nBorrowing through a HELOC\nManaging business banking and payments\nObtaining business loans\nPlanning for wealth and future goals\nBuilding and managing investments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to checking with no minimum balance and no service charge under stated conditions\nSupport for home borrowing and home equity financing\nFlexible business banking and payment solutions\nRelationship-based support for business borrowing\nPlanning support for daily life and future goals\nTools and education for budgeting, credit building, and financial planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstinterstatebank.com","updated_at":"2026-11-07T05:23:24.777046+00:00"}]}],"last_refreshed_at":"2026-11-07T05:23:25.355619+00:00","last_changed_at":"2026-11-07T05:23:26.175351+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=193ea491-10d5-4370-b312-d8721df32d32"}